Now buy your favourite dress directly on Instagram, but there’s a catch!

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New Delhi | Updated: Mar 20, 2019 2:18 PM

So, what can you expect from the new tool that Instagram is reportedly planning to roll out?

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Instagram is addictive and anyone who has spent enough time scrolling down and pressing the heart-shaped button sure knows how nearly impossible it is to stop looking at the gorgeous images that keep popping up every time you refresh your feed. Now, you can buy your favorite dress, saree, an outfit with matching accessories on this photo and video sharing service, as the platform is set to offer you a new tool that makes shopping easy peasy and fun!

So, what can you expect from the new tool that Instagram is reportedly planning to roll out?

You can bet that the tool will let you shop for the very products that you love to drool over while you are scrolling through your newsfeed. The new Instagram tool called Checkout is already available in the US. What it does is that if there is a product you found on the platform that clinched your interest, you can immediately opt to buy it without leaving the app! Isn’t this a cool feature?

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Next, Instagram explained on its official blog that a few handfuls of brands are supporting the ‘Checkout on Instagram’ button on the platform’s product page. For users, the process is fairly simple as once you just tap on it, you will be able to choose the size or color of the product you want to buy. Then, you can proceed to make the payment without having to leave Instagram.

There’s one thing you need to factor in and that’s what is most interesting.

You have to enter details about yourself such as your name and email ID, the billing information and shipping address. This is mandatory only for your first check out. These details are stored securely, according to Instagram’s official blog. In this way, the social media platform is swiftly transforming its ecosystem to also embrace an e-commerce platform that keeps people happy while shopping right there on its app.

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