With advancement of technology, almost every sector has witnessed tremendous change and healthcare industry is no different. The trend is reflected in m-commerce. The benefits of m-commerce in healthcare and specifically hospitals can indeed be very compelling. When judiciously and carefully implemented in the areas of need m-commerce has the potential to significantly bridge the gap between patients and doctors.
The advent of smartphones and mobile savvy generation has given rise to this new space in m-commerce industry. Now every small need is fulfilled in the form of an app. Ranging from e-commerce, train inquiries, booking of a cab to fixing up an appointment with a doctor, everything is just a tap away.
Consumer behavior too is witnessing a steep transition as consumers are today willing to pay a higher price for quality and convenience.
Mobile/online solutions have also increased the efficiency of doctors available online. As against the traditional format, a doctor online through the wireless device will consult more doctors as they are no longer restricted to a ‘physical’ presence in front of the patients. For a country like ours which is lagging in quality healthcare, this improves the doctor to patient ratio while addressing the cost savings for medical infrastructure. Applications including decision support tools and access of electronic medical records will enable physicians to make more informed decisions, thus reducing the risk of error and enhancing the quality of patient care.
The downside of m-commerce solution can be taken for the lack of credibility for privacy and security of the data shared. Since the laws are not prohibiting or well defined by the government policies, an appropriate management and use of certified firewalls and guards are the current measures being practiced. This needs to be quickly addressed to improve the adoption of newer ideas and increase the user network actively carrying out transactions.
By Sachin Chaudhary, CEO & Founder, Medical Second Opinion