Coffee grown by Andhra tribals impresses Anand Mahindra; AP’s Araku valley coffee sets new record

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Updated: March 13, 2019 8:20:54 PM

19 years ago Araku Coffee was started as a tribal empowerment enterprise by Naandi Foundation, an NGO working for marginalised groups from a life of exploitation and unemployment.

Anand Mahindra

Only those who wake up to the heavenly fragrance of a freshly brewed coffee know the pleasure that it is. While Coffee connoisseurs appreciate the finest of coffees from Kerala, Karnataka and Tamil Nadu not many know that deep in the forested valleys of Araku in Andhra Pradesh, tribals grow coffee in abundance and found a way to export it as well.

Indian businessman Anand Mahindra shared the story of Araku Coffee on his Twitter handle. He wrote a heartwarming message,”Struggling to communicate the significance of what is going on in this small, quiet valley in Andhra called Araku. Former subsistence farmers have turned coffee growers and are producing coffee that is earning accolades and record ratings from the most discerning global judges.”

The co-founder of the Araku Valley shared the feat on twitter.

“The Jury is IN. A staggering 70% of our coffee got world record scores! Look out for 90.5, the average score of the 10 Judges. Two judges gave 92/100. This is what we sell as GRAND RESERVE – the connoisseur’s coffee exclusively at arakucoffee(dot)in #ARAKUCoffeology (sic),” Manoj Kumar, the Co-founder Araku Coffee said on the microblogging site.

And this is not the first time that the Indian coffee has done something commendable. In October 2018, Araku Coffee had won a gold medal for the best coffee pod at in Paris’ Prix Epicures. Started in 2000, Araku Coffee continued to win accolades and even opened its own store in Paris in 2017.

Araku Coffee

The story of Araku Coffee

19 years ago Araku Coffee was started as a tribal empowerment enterprise by Naandi Foundation, an NGO working for marginalised groups from a life of exploitation and unemployment.

The Naandi Foundation later set up a social initiative named ‘Araku Originals’ to give the coffee a global push in 2008 and began attracting buyers from countries such as Japan, South Korea, Switzerland, and France, thebetterindia reported in 2018.

It is said that coffee made one of its first appearances in the Araku Valley during the mid-1950s.

During that time, the Andhra Pradesh government had accelerated and set up the Girijan Co-operative Corporation (GCC) in the year 1956, with the aim of enabling dignified livelihoods for the tribals of Araku Valley and engaging them in coffee production and cultivation.

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