Huawei launches mid-range smartphones at IFA 2016; Nova and Nova Plus to be on sale in October

Huawei launched a new series of smartphones; the Huawei Nova and Huawei Nova Plus at the IFA 2016 to take on the mid-Range market.

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The plant will have a capacity to make three million units by the end of 2017. In addition, Huawei will be strengthening its after sales services in India with over 200 service centers, including more than 30 exclusive Huawei service centers in India. (Reuters)

Huawei launched a new series of smartphones; the Huawei Nova and Huawei Nova Plus at the IFA 2016 to take on the mid-Range market. The tech giant also announced the Huawei Medipad M3 tablet in an attempt to strengthen its hold on the market. Both the Huawei Nova, and Huawei Nova Plus are placed in the mid-range status, so they won’t be providing any competition to the likes of Samsung Galaxy S7 or iPhone 6s. When released in the UK, the users would be able to purchase it for 429 Euros. The smartphone series would be available for purchase in over 50 countries, starting from October.

Both the smartphones in the newly launched series, sport similar designs but with slight differences to tell them apart. The Huawei Nova plus has a 2.5D glass with a curved metal unibody like the Nova but sports an entirely different rear design. The Nova features a P9 black segment on the rear enclosing the camera, while the Nova Plus has a completely metallic rear with a camera at the centre. The Nova plus boasts of a 5.5-inch display with a full HD resolution of 1080×1920, which was designed using small bezels to fit a larger display into a smaller chassis. This helps the users to have a proper grip on the phone and is easily usable with one hand. The smartphone runs on a Snapdragon 625 processor and has a RAM of 3GB. In matters of storage the smartphone boasta of an internal memory of 32GB which cam be expanded by using a ‘Hybrid SIM tray’ that lets the user choose either one SIM and a MicroSD card, or two SIMs at once.

Though it is a tad surprising as to why both the smartphones have very similar processors and RAM and are priced very differently. The Nova Plus also has a 16MP rear camera, better than the 12MP offered by the Nova. The camera offers Optical image Stabilisation which helps the users to capture sharper images and shoot smoother videos. The front camera is of a mere 8MP, same as the Nova. The Nova plus also sports a massive 3340mAh battery, which coupled wit the Snapdragon 625 processor, can last up to 2.2 days on an average. The Huawei Nova Plus comes with the Android 6.0 Marshmallow along with Huawei’s own Emotion UI (or EMUI for short) offering Huawei’s own spin on the Android software. Though the phone looks good at launch, we have to wait to see if it lives up to the expectations in comparison to its pricing.

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First published on: 05-09-2016 at 16:46 IST