Apple has officially opened the doors to its newest retail location in India at the DLF Mall of India in Noida, Uttar Pradesh. This launch marks a notable expansion of the company’s physical presence in the country, becoming Apple’s fifth store after opening in locations like Delhi, Mumbai, Pune, and Bengaluru. The Apple Noida store is also the second retail store in the Delhi NCR region after Apple Saket.
The choice of Noida was strategic, as an Apple official stated that the city was selected for its “vibrant and fast-growing” community of students, creators, and entrepreneurs. The new store aims to be a hub where “creativity and technology meet,” bringing together Apple’s full product line and expert support teams.
Apple Noida: What it does for local culture
The store’s launch campaign prominently featured the feathers of India’s national bird, the peacock – a symbol Apple referred to as a “timeless symbol of pride and creativity.” This motif, previously used during the openings of its Bengaluru and Pune stores in September, continues to celebrate the ethos of a modern India, as Apple says.
The retail space has been designed to offer customers a comprehensive experience, including:
Latest Apple products: Customers can explore the full lineup of new devices, including the iPhone 17 family, MacBook range, AirPods, and experience the latest features firsthand.
Expert support: The store is staffed with Specialists, Creatives, and dedicated business teams ready to offer expert support, from technical troubleshooting to product guidance.
“Today at Apple” sessions: The location will host free, daily experiences called ‘Today at Apple,’ which are designed to inspire learning and creativity across various fields like photography, art, music, and coding.
Apple’s commitment to India
Vanessa Trigub, Apple’s Vice President of Stores and Retail Operations, highlighted the company’s deep and growing connection to India. “This opening marks another milestone in Apple’s ongoing retail expansion in the country, bringing customers in Noida new ways to explore and buy Apple products, and experience Apple’s exceptional service in person,” Apple stated.
Trigub also confirmed the brand’s continued expansion plans, stating that the company intends to open another retail store in Mumbai next year.
