Regal Jewellers has introduced Oh My Gold, a 14-karat jewellery collection positioned for everyday use, during its anniversary celebrations in Karnataka. The collection is aimed at younger and value-conscious buyers who are increasingly selective about how they purchase gold jewellery, particularly for regular wear rather than special occasions.
The range was unveiled at a store-level event as part of the retailer’s anniversary activities in the state. According to information shared at the launch, the collection centres on lightweight pieces designed to suit work environments, casual settings, and routine use. The use of 14-karat gold allows for smaller formats while retaining the material value traditionally associated with gold jewellery.
Customers visiting the store during the anniversary period were introduced to the new line alongside other in-store activities tied to the celebrations.
Design approach aimed at regular use
The Oh My Gold collection includes jewellery created with daily wear in mind, departing from heavier designs typically associated with festive or ceremonial purchases. Regal Jewellers indicated that the line is intended for young professionals and first-time buyers who prefer practical pieces that can be worn throughout the day without formality.
By offering a lower karat option, the brand positions the collection as more accessible while continuing to use real gold. The designs are presented as suitable for repeat use, aligning with purchasing patterns among younger consumers who are entering the gold jewellery market with different expectations than previous generations.
The collection was introduced as part of the company’s existing retail operations in Karnataka rather than through a standalone event.
Store event
The launch took place at Regal Jewellers’ Marathahalli store and coincided with anniversary celebrations that drew regular footfall. Actor Harshika Poonacha attended the event, adding visibility during the in-store launch period of jewellery.
The company stated that the introduction of Oh My Gold aligns with changing customer preferences for jewellery that fits into everyday routines. Regal Jewellers operates multiple stores across Karnataka and has previously used anniversary milestones to introduce new product lines, adding this daily wear range to its existing portfolio.