The latest episode of Shark Tank India season 5 started with a breathing nasal strips brand by Pure Flow. The three founders Parikshit Batra, Jashanjot Singh Bindra, and Dev Sharma came on the show to pitch their brand Pure Flow Tape. The nasal strip brand is made to improve airflow, ease breathing, and reduce everyday respiratory discomfort. Their ask was Rs 1 crore for 3.3 percent of Equity at the valuation of Rs 30 crores.
How did Pure Flow begin?
The trio first met at a bar in Hyderabad in July 2023 and after they hit it off instantly, they got into serious business brainstorming. They shared that their nasal strips are designed for people who live in polluted cities, and do intense workouts, or have sleep-related breathing issues.
Founder’s personal breathing struggle sparks idea
When Jashanjot Singh Bindra spoke about having mouth-breathing issues and explained that it led to the idea behind their brand. During the pitch, Namita Thapar asked Jashanjot if he had ever been checked for sleep apnea. Jashanjot felt his issues were different, believing that sleep apnea always involves a person completely stopping their breath while sleeping. Namita corrected him, explaining that while some people do stop breathing, that usually only happens in the most severe cases of the condition.
They sell nasal and mouth strips. During their pitch they reveal their product’s country of origin is China and they do not have any R&D team. After explaining about their product, the trio reveal that they have another cosmetic brand ‘Get Snappy’. Their revelation leaves the Sharks stunned. They inform Anupam that they are on the show to pitch for two brands under their company and their fourth founder is on stand-by. Aman says, “Same bande alag product, ye alag he chal raha hai yahan”.
From Goa bar chats to two consumer brands
What makes their story interesting is how it all started. The three met their fourth co-founder Harshita Joshi at a bar in Goa, where light conversations gradually turned into meaningful business ideas. That initial spark has since grown into two successful consumer brands under their banner.
Get Snappy pitch and valuation
Get Snappy is an all purpose body adhesive brand which is skin safe, lasts for hours and can be washed off with water. Their ask is Rs 60 lakhs for 5 percent equity at the valuation of Rs 12 crores. Namita does not appreciate it and reminds them that the Sharks do not like founders who run two businesses simultaneously and lack focus.
Sharks question focus and business model
They explain the numbers for both the products. The first one to back out is Namita as she is not impressed with the founders running two businesses simultaneously and also the repeat customers numbers. Kunal Bahl also doesn’t invest as he feels that it is a product selling business and not a brand. Mohit also backs out stating that their business is dropshipping. Next Anupam asks them to focus on one brand and not become opportunists.
‘You may have 20 failures, but you need one success’
However, Aman Gupta differs in opinion and reveals before launching his brand Boat, he had started 3–4 businesses and when Boat started doing he shut the other businesses. He shares, “It has worked for me, ek chali na, you may have 20 failures, but you need one success. Kayi log keh rahe hain dropship kar rahe ho phir aage nahi badhoge, toh kya hua, dropship karo aage badho. Pehle hum bhi make-in India nahi karte the.. Ab banate hain na India mein. Aise he bana lenge. Start karna bahot badi baat hot hai. What I’m not liking is structure. If you are ready to work on structure then I am ready to give you an offer.”
Final deal with Aman Gupta
Most Sharks backed out due to concerns over the ‘dropshipping’ model and a perceived lack of focus from running two businesses simultaneously. However, Aman Gupta shared that he had also started multiple businesses before finding success with BoAt. After a brief break, the founders returned with a counter-offer. Ultimately, they locked a deal with Aman for Rs 2 crores for 20 percent equity at a valuation of Rs 10 crores.
