Global pop star Rihanna is no longer defined solely by her music. Having cracked the code to celebrity equity, she owns a majority stake in the billion-dollar beauty venture, Fenty, making her one of the wealthiest female musicians in the world.
The 38-year-old returned to India for a Fenty Beauty event held on April 24. The global icon has collaborated with Reliance Retail, an arm of Mukesh Ambani’s Reliance Industries, for distribution of the beauty brand.
Rihanna was last seen in India in 2024, during the pre-wedding celebrations for Anant Ambani and Radhika Merchant in Jamnagar. Following an alleged Rs 70 crore paycheck, the artist performed for a high-profile guest list that included Kim and Kourtney Kardashian and tech giant Mark Zuckerberg.
The billion-dollar luxury beauty segment is estimated to quintuple by 2035. According to a 2024 Kearney-Luxasia report cited by Reuters, the market is projected to grow from $800 million in 2023 to $4 billion.
Fenty Enters India, Choosing Tira Over Nykaa
Launched in India in August 2025, Fenty entered the market through an exclusive deal with Reliance Retail. This high-stakes collaboration involved Rihanna and Louis Vuitton Moët Hennessy (LVMH), the luxury conglomerate housing brands such as Louis Vuitton, Christian Dior, and Tiffany & Co.
Sending the internet into a frenzy, Rihanna was photographed at the Tira-Sephora ‘Fenty Ki Haveli’ pop-up shop in Mumbai, marking the brand’s official Indian launch. The star-studded event was attended by Reliance Retail’s Isha Ambani alongside leading beauty and lifestyle influencers.
According to an official statement from Tira:
“Fenty Beauty Ki Haveli is Rihanna’s first immersive pop-up designed exclusively for India. It reflects this in every detail—from the grand haveli architecture to the curated spaces and experiences that make it as much a cultural destination as a beauty one.”
Fenty, in which Rihanna maintains 50% ownership, is now available across more than 50 stores in 16 Indian cities, with Reliance serving as the exclusive distribution partner. Both Sephora and Tira, subsidiaries of Reliance Retail, are dominant players in India’s luxury beauty sector. Reliance acquired Sephora India from Arvind Fashions in 2023 for approximately Rs 99 crore. In a move that provides stiff competition to the e-commerce giant Nykaa, Rihanna has firmly aligned her brand with the Tira ecosystem.
Fenty’s $90 million revenue
Rihanna has a net worth of $1 billion, according to Forbes. The pop star launched Fenty Beauty in an exclusive partnership with LVMH’s Kendo division in 2017. According to ECDB, an intelligence-based data analysis arm of Statista, Fenty Beauty’s annual sales amounted to $90 million in 2025. In March 2026, alone, the brand recorded a revenue of $8 million, a surge of 15-20% from February.
Rihanna’s Fenty also launched a hit Fenty X Savage lingerie line, valued at $1 billion, according to Parade in November 2025, after raising $115 million in a Series B Funding round in 2021. Her brand’s key focus remains on inclusivity. In 2017, she had told TIME, “Makeup is like a secret weapon. It can go from very subtle to a complete transformation…it was important that every woman felt included.” Today, she works closely with the brand’s product development, strategy, and promotions.
Disclaimer: The information has not been independently verified by Financial Express Lifestyle Desk. The information in this article is for educational and informational purposes only. The details have been estimated and compiled from various publicly available sources and reports.