Piramal Enterprises renames its ovulation test kit brand as ‘i-know’

By: |
June 08, 2015 5:00 PM

i-know is an extension of the ‘i’ range which includes i–can and i-pill under Piramal’s extensive portfolio

i-know is an extension of the ‘i’ range which includes i–can and i-pill under Piramal’s extensive portfolio

In advent of the court ruling and its compliance, Piramal Enterprises will change/rename the brand name of its ovulation test kits. Henceforth, “i-know” brand name will be adopted for the company’s product for ovulation test kits.

Reportedly, PEL has already stopped billing of the old brand name and the transition will be completed by August 25, across the entire spectrum of sales, marketing and operations.

The new brand name represents the USP of the product. i-know helps women know the two most fertile days of every month the time when she ovulates. i-know is an extension of the ‘i’ range which includes i–can and i-pill under Piramal’s extensive portfolio.

Currently, the brand contributes to less than one per cent of consumer products sales and will have negligible impact on the financials of Piramal Enterprises, inform a company release.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.