Adult colouring books are all the rage today, with some publishers even employing popular franchises like Game of Thrones, Sherlock Holmes and Harry Potter to attract consumers
IN MARCH, there were reports that with the increasing number of people buying colouring books, shops can’t stock enough colouring pencils; they are disappearing so fast from the shelves. Also, Faber-Castell, one of the world’s largest and oldest manufacturers of pencils, is experiencing ‘double-digit growth’ in the sale of colour pencils. Owing to the huge demand, the company is even running more shifts at its German factory, said reports.
Why there is an increased demand for these books is no longer a secret. Stress is now an almost constant element of our lives. And it’s increasing every day. Work pressure, demanding jobs, financial responsibilities, loneliness, competition, etc, are major contributors to increasing stress levels. As per ‘Preventive Healthcare: Impact on Corporate Sector’, a 2015 Assocham study, nearly 42.5% employees in the private sector suffer from depression or general anxiety disorders. The occurrence of problems like depression and anxiety has increased by 45-50% among corporate employees in the past eight years, says the study, based on the views of corporate employees from 150 companies across sectors like media, telecom, knowledge process outsourcing firms, etc, across major cities of India. New Delhi ranks first in being the most anxious or depressed, followed by Bengaluru, Mumbai, Ahmedabad, Chandigarh, Hyderabad and Pune.
“We get at least 200 patients daily who are affected by some or the other kind of stress. And the number has more than doubled compared to what it was almost 10 years ago,” says Dr Uday K Sinha, additional professor and head, department of clinical psychology, Institute of Human Behaviour & Allied Sciences, New Delhi. One sure-shot and the simplest way to reduce stress, say experts, is to indulge in any form of recreational or leisure activity that ensures some quality time spent with, and on, yourself. “The rule of thumb to beat stress,” says Dr Kersi Chavda, consultant psychiatrist, PD Hinduja National Hospital, and Sir HNRF Hospital, Prathana Samaj, Mumbai, “is to do something different from the norm. That is, if one basically does creative work through the day, then one should indulge in some physical hobby and vice-versa.”
Colouring books fit perfectly in both scenarios. Many such books are available for adults, offering mathematical patterns, sceneries and landscapes. And cashing in on the trend of an increasing number of adults flocking to these books to beat stress, publishers are now bringing them out in huge numbers and with myriad themes—even employing popular franchises like Game of Thrones, Sherlock Holmes and Harry Potter to attract consumers. We feature a few of these books…
A Game of Thrones: The Official Colouring Book
With the release of the much-anticipated season six of Game of Thrones, this is a must-have for fans. Priced at R599, it features more than 45 illustrations, depicting a world where weddings are red, fire is green and debts are paid in gold.
Bollywood: 70 Designs To Help You De-Stress
Bollywood: 70 Designs To Help You De-Stress, priced at R499, is a collection of 70 intricate designs, inspired by India and the world of Bollywood. The sheets are all detachable, so you can also display your favourite creations.
The Jaya Colouring Book
The Jaya Colouring Book, to be released on May 20, brings together 108 images from Jaya, Devdutt Pattanaik’s best-selling retelling of the Mahabharata. From the beginning of the great epic till the dramatic end, the entire story unfolds through Pattanaik’s illustrations. You can also buy The Sita Colouring Book, which is based on Sita, Pattanaik’s retelling of the Ramayana. The books cost Rs 599 each.
Sherlock: The Mind Palace
Priced at Rs 499, Sherlock: The Mind Palace is based on the BBC series and features more than 50 illustrations. A vital clue from each episode is hidden within the black-and-white illustrations, and only by completing the drawing can you find it.
Harry Potter-themed colouring books
From house elves and merpeople to Cornish pixies and dragons, the Harry Potter wizarding world is populated by an unforgettable cast of magical beings and extraordinary beasts. Filled with detailed illustrations inspired by the Harry Potter films, these colouring books, priced at R599 each, present the creatures of the Forbidden Forest, the Great Lake and much more. Titles include Harry Potter Colouring Book, Harry Potter Magical Creatures and Harry Potter Magical Places and Characters.
New York Secret
A colouring escapade that transports you to the exciting world of New York, this book is full of tall towers, sprawling streets and vast avenues. You can discover New York, as you travel from Manhattan to Brooklyn and beyond, bringing your inner artist to life. Priced at R599.
Lost Ocean invites you to discover the world hidden within the depths of the sea. With pen-and-ink illustrations, there are shoals of exotic fish, curious octopuses and delicate seahorses, among many other underwater creatures, to colour and embellish here. Priced at Rs 699.