Gurgaon-based online food delivery giant Zomato has made a “strategic” investment in two hyper-local delivery companies — Pickingo and Grab. The company did not disclose the amount that it invested in the two startups. Zomato has also tied up with Delhivery for the same.
Zomato had recently taken its entire delivery system to its new app called Order, from where users can get their food home delivered. Until now all the deliveries were done by the restaurants themselves, which will change post this investment and partnership with the three delivery start-ups.
“We have the largest restaurant base in India and we will work closely with Pickingo, Grab, and Delhivery to improve the last-mile delivery experience for users placing orders online on Zomato. So far, restaurants have been delivering on their own, but with this partnership, we will be able to target restaurants across the country that don’t otherwise deliver,” said Deepinder Goyal, Founder & CEO, Zomato.
This partnership will allow Zomato to be able to home-deliver food from dine-in restaurants, that don’t deliver food on their own. The company, which is present in 22 countries, plans to partner with last-mile delivery services in other markets as well.
“We are also launching our online ordering service in Dubai, Australia and South Africa later this month. Along similar lines, we are in conversation with hyper-local logistics firms in other countries to ensure that we are able to provide a seamless and quality experience to our users there,” Goyal said.