Following its rapid expansion spree, soliciting the most thought-provoking and entertaining content, world’s largest OTT player for South-Asian content, YuppTV has partnered with Arré, the multi-genre, multi-format digital media brand.
The association will introduce a range of popular and trending web-series, social experiments, reality shows and documentaries, as well as non-fiction products from the Arré stable on YuppTV Bazaar, one of the leading online marketplaces for on-demand video content.
“Arré as a new-age digital entertainment and infotainment media brand resonates with the present day users, millennial and others. We are glad to be partnering with these creative mavericks and hosting their original series for our existing and new Bazaar users,” said CEO and Founder YuppTV, Uday Reddy.
“Arré is excited to reach out to an Indian and Worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings for a vast section of passionate and engaged viewers on YuppTV Bazaar,” said Founder and Managing Director Arré, B. Saikumar.