Dell and EMC announced on Monday that the entity formed after the record-breaking merger of the two companies would be called Dell Technologies.
In a presentation at the EMC World event here, Dell chairman and CEO Michael Dell said, “Our vision is a strategically aligned family of businesses that brings together customers’ entire infrastructure, from hardware to software to services, from the edge to the core to the cloud.”
Dell Technologies will comprise the combined enterprise infrastructure businesses of Dell and EMC, the PC business and affiliated businesses including VMware, SecureWorks, Pivotal, Virtustream and RSA.
“We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” said Dell. He also noted that Dell and EMC share similar cultural and intellectual skill sets, complementary product lines, and a focus on driving the best customer and partner outcomes. ‘Dell EMC’ will be the name and sub-brand for the company’s enterprise business. It will cover products and solutions sold directly and through the channel to business and institutional customers.
‘Dell’ will be the name and sub-brand for the company’s client solutions for consumers, business and institutional customers.
The $67-billion Dell-EMC deal was announced in October last year. The completion of the deal, which is expected by October this year, will create the world’s largest privately controlled, integrated technology company.
The combined entity is expected to draw benefits from Dell and EMC’s complementary product portfolios, sales teams and R&D investment strategies.
Launching a sharp attack on rival HP on the occasion, Dell said his company was eating into the former’s market share mainly due to its reduced budget for R&D and other infrastructure. “You can’t shrink your way to success,” he said.
(Travel for this report was sponsored by EMC)