Window shopping ads on mobile

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Updated: August 10, 2015 12:01:50 PM

InMobi, the mobile advertisement technology firm, aims to take the online shopping experience to the next level through its innovative new product Miip

InMobi officeInMobi, the mobile advertisement technology firm, aims to take the online shopping experience to the next level through its innovative new product Miip.

After InMobi’s international launch of its revolutionary product Miip in San Fransico last month, the Softbank-backed mobile advertisement network, recently launched Miip in Bengaluru for the Indian users. Miip, an animated green monkey shows up on Miip user’s app and enables them to see only relevant advertisements by tracking their mobile activities. Along with their launch in India they also announced their partnership with Amazon and Paytm to reach more than 120 million users and create over five billion discovery sessions in India every month.

InMobi says that discovery of relevant products is a huge problem in mobile for consumers and businesses.

Advertisers are always trying to slam their advertisements on the consumers which makes the consumer want to hate advertisements as a whole. It led to InMobi working on ways through which they can solve this problem. With Miiip, the company will be able to show relevant advertisements to their users which interests them. The company is calling the whole concept as a medium which enables discovery led platform, the so-called “d-commerce”.

The company says that Miip was designed with an aim to bring window shopping network to the mobile platform and has been successful in providing this experience to over a billion mobile users. “Today, merchants both large and small are having a tough time getting users to discover and explore their products. Miip will create personalised shopping experiences to enable discovery of products from more merchants. We believe d-commerce through Miip can drive up to 80% of new product discoveries for merchants and aspire to enable almost 50% of mobile transactions for mobile commerce merchants in the country within the next 12-24 months, ” said Naveen Tewari, co-founder and CEO of InMobi.

Miip creates discovery zones within the app which provides the user with recommendations and let them buy the product on the go by just tapping on the ‘Buy’ button installed into over 40,000 mobile apps and that’s where Paytm helps its users for seamless payment transactions. “With over 90% of our transactions already coming from smartphones, the “Buy with Paytm” button on Miip will truly enhance more than a billion shopping sessions for all users and increase our market penetration,” said Vijay Shekhar Sharma, founder & CEO, Paytm.

Piyush Shah, the chief product officer added that users spend only 25-30% of their time on  ‘walled-garden experiences’ like Facebook or Twitter and they spend about 70% of their time on apps which provide them ‘wild garden experiences’ like Ola and Uber. InMobi aims to solve and be the most effective discovery platform for that 70% of the time spent by the user.

For all mobile app developers, Miip provides a disruptive platform to monetise by creating contextualised product and app discovery experiences that complement their app. According to the company, Miip will empower each developer to create experiences in a custom manner that suits the needs of their users.

By solving for monetisation in a fashion that doesn’t compromise the user experience, Miip aims to power the next wave of growth for the Indian mobile app  developer ecosystem.

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