Vodafone India and itel Mobile, on Tuesday, announced a strategic partnership to provide cashback offer on the purchase of feature intensive itel A20 smartphone. The offer provides a cashback of Rs 2,100 to a customer buying itel A20 bringing its effective price down from Rs. 3,690 to just Rs 1,590. The step has been taken to propel the growth of data adoption by providing access to a smartphone and mobile internet. To avail this exclusive offer, itel and Vodafone customers will have to buy the Itel A20 smartphone priced at Rs 3,690 and recharge with Rs. 150 or more in a calendar month for 18 months. The recharge can be done either cumulatively or as a one-time recharge. At the end of 18 months, customers will receive a cashback of Rs 900. Upon continuing to recharge Rs 150 per month, customers can enjoy an additional cashback of Rs 1,200 after another 18 months.
The offer is valid up to March 31st, 2018. The users will receive the cashback in their M-Pesa wallets, allowing them to recharge, pay bills, transfer money or withdraw cash, according to their convenience. Gaurav Tikoo, Sr. VP, Marketing, Transsion India said, “At itel, we are committed to making the 4G smartphone experience accessible to the masses as well as to boost the value proposition offered by all our products. Not only are we enhancing our 4G portfolio to achieve this aim, but are also entering into major strategic tie-ups to deliver greater value in our offerings. Our partnership with Vodafone reiterates this commitment. Its superior network coverage will perfectly complement the feature-intensive A20. We are confident that the partnership will drive 4G adoption across the country by maximizing the overall value for both itel and Vodafone customers.”
The smartphone is loaded with features and is supported by 1GB RAM, 8GB internal memory, and a 1.3 GHz quad-core processor for a flawless smartphone experience. It comes with 4G VoLTE (Voice over LTE) and ViLTE (Video over LTE) )-enabled offering and operates on Android 7.0 (Nougat). Commenting on this offer, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “Millions of consumers in India are upgrading to smartphones to enjoy the benefits of mobile internet. We are delighted to partner with Itel to hand hold customers as they transition from feature phone to smartphone and provide a rich experience with Vodafone SuperNetTM 4G. We firmly believe, that affordable handset along with pocket-friendly data prices will accelerate data adoption. The exciting cashback offers will make this digital journey a more affordable and enriching one for our customers.”
Earlier in August, Vodafone and itel Mobile had rolled a similar offer which offered a cashback of Rs 900 to the customers.