Vistara airlines unveils tagline ‘Fly the new Feeling’, product, service elements

Full service carrier Vistara, which will take off on January 9 with Delhi-Mumbai, Delhi-Ahmedabad…

Full service carrier Vistara, which will take off on January 9 with Delhi-Mumbai, Delhi-Ahmedabad and Ahmedabad-Mumbai as its initial routes has unveiled its product and service elements. Vistara says the boarding and check-in process is hassle-free, with ‘intuitively thoughtful’ on-board experience, spacious seating coupled with ‘carefully selected’ meals, all of which are expected to deliver a seamless service experience to customers.

Vistara also unveiled its tagline ‘Fly the new Feeling’, encouraging its potential customers to explore the product. Also launched at the event was Vistara brand music which embodies the spirit of the ‘carefree’ world citizen connected with the emotion of the ‘caring’ Indian soul created by Brandmusiq.


“Today we unveiled our long-awaited product and service elements that are a manifestation of our brand promise of delivering a seamless and personalized travel experience. We look forward to seeing you onboard soon,” sai Phee Teik Yeoh, Chief Executive Officer, Vistara.

Leveraging on relationships with other service organisations, Vistara is working on interline sales agreements and other partnerships with a few major international airlines including Singapore Airlines and SilkAir. These partnerships, is targetted at giving customers of partner airlines easier access to sectors serviced by Vistara.

“Today we share with you details about our product and services, specially designed to ensure a joyful and seamless travel experience. Within three weeks, our first flight will take off and we hope to give our customers a memorable experience,” said Giam Ming Toh, Chief Commercial Officer, Vistara.

Vistara also announced a strategic partnership with the Taj Group, India’s largest hospitality company.

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