Indian broadcasting major Viacom18 today launched a new free-to-air Hindi movie channel for the UK market. 'Rishtey Cineplex' is aimed at showcasing offerings from Viacom18's wide library of films as well as newly acquired movies from across genres, starting with box-office hits like 'Bajirao Mastani' and 'Airlift'. "Rishtey Cineplex, Viacom18's first premium Hindi movie channel, has curated an impressive repertoire of titles from across cinemas of India. "It is our endeavour, as a future ready organisation, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in the regions," said Sudhanshu Vats, Group CEO, Viacom18. "Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets," Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18, said. Along with films, the channel will also showcase other concepts including coverage from various coverage film festivals, behind-the-scenes trivia and coverage of exclusive red carpet extravaganzas amongst others. "After Colors and Rishtey, we now introduce our brand new offering, Rishtey Cineplex for the viewers in Europe and North America. The Indian and the South Asian expatriate population is growing across the world, and so is their love for Indian films," Anuj Gandhi, Group CEO, Indiacast, said. The channel will be available free-to-air in Europe on Sky channel number 797.