Usha has consolidated its presence through modern retailing and e-tailing to expand market share
Usha International Ltd has announced expansion of its distribution network in India. USHA has initiated tie ups with regional retail players and associated with retail chain Bajaj Electronics in Hyderabad recently.
The company is integrating modern trade and e-commerce channels with its existing network for a significant increase in its retail footprint.
USHA will also soon start selling exclusive products through leading e-tailing platforms. With this move, USHA would be consolidating its retail business including modern trade, ecommerce, regional retail, company owned showrooms & USHA joy stores in India.
“With a paradigm shift in consumer behaviour and increasing focus on superior buying experiences, USHA is investing significantly to expand its retail presence. USHA is aiming for a 30% growth in retail business by ensuring product display management, focus on sell-out and experiential marketing,” said Kapil Kohli, Vice President-Retail Head, Usha International Ltd.
Additionally, USHA is transforming its existing 60 plus company showrooms and integrating experiential zones for enhanced customer experience and quick buying decisions. USHA plans to increase the retail footprint by opening 50 new USHA JOY stores by March 2017 and establish connect with over 17500 retailers /dealers consolidating brand presence in rural India.
According to the AC Nielson Survey 2015, USHA is the most trusted Indian brand in the consumer durables industry.