Uber has announced its foray into online food delivery business in India by launching its on-demand food delivery app, UberEATS, in Mumbai. The company has also appointed Bhavik Rathod (former GM at Uber rides India) to head UberEATS operations in India. The on-demand food delivery launch from Uber comes one year after its domestic rival, Ola shut down its food delivery business, Ola Café. Meanwhile, Ola may be down and out in this business, Uber will face tough competition from Google that launched its food delivery and home services aggregator app, Areo for the India market last month.
The UberEATS app will allow users to schedule orders, curate restaurants, personalise taste preferences and track the delivery. Currently, the app is operational only in Mumbai. Bhavik Rathod, head of UberEATS India, said, “The introduction of UberEATS in India, with Mumbai as the first city, is a major step in our global expansion and showcases our commitment to the region. The wide selection of meal choices delivered at Uber speed will open new economic opportunities for delivery partners, enable restaurants to connect with more consumers and make eating effortless, everywhere and for everyone.”
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UberEATS was started in 2014 as a small delivery pilot in Los Angeles and launched as a separate application in Toronto in December 2015. In the past 18 months, it has grown incredibly fast, and is now a stand-alone app available in 26 countries and in 78 cities around the globe, including India.
Currently UberEATS has partnered with more than 200 restaurants including local players like The Bohri Kitchen, Nom Nom, The Bombay Canteen, The Good Wife, Fresh Menu, Le 15, Coffee By Di Bella and global names like Krispy Kreme, and Chillies.