To bridge digital advertising skills gap, Google commences second edition of ‘Squared’

By: | Updated: June 29, 2016 3:11 PM

To bridge the existing digital advertising gap in India, technology giant Google today commenced the second edition of ‘Squared’ - an executive training program that enables advertising professionals....

Google's 'Squared' will see participation of over 50 marketing, media and advertising companies in India this year.Google’s ‘Squared’ will see participation of over 50 marketing, media and advertising companies in India this year.

To bridge the existing digital advertising gap in India, technology giant Google today commenced the second edition of ‘Squared’ – an executive training program that enables advertising professionals to become digital experts.

Google’s ‘Squared’ will see participation of over 50 marketing, media and advertising companies in India this year including Dentsu Aegis, Group M, Interpublic Group, Madison, Onmicom Media Group, Starcom and ZenithOptimedia, Shop clues, Max Life.

The program is designed to impart the next generation of marketing, media and advertising leaders with digital, technological and leadership skills through hands-on labs and mentoring sessions with experts and mentors from the global advertising industry, including Charlie Somers Cock, Head of Global Talent – Impact International , Kunal Shah, Founder – Free Charge, Sapna Chadha, Head of Marketing – Google, Archan Banerjee, Head Digital Marketing – Dabur, Nidhi Bisht, Co-Founder, Director – New Brain Theater Volks, Atul Chaturvedi, Joint Secretary, Dept. of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India and others.

Punitha Arumugam, Head of Agency Business – APAC, Google commented, “Digital is already about 12% of the total advertising spends in India, and is projected to be approximately 30% by 2020. This creates an acute need for leaders who have the skills and expertise to harness the best of the medium. Through our intense focus on training programs such as Squared, we are empowering advertising professionals with deep digital, technical and leadership skills that will help them deliver powerful brand campaigns.”

For its second edition, the program will focus on using digital to create innovative and impactful marketing and advertising campaigns, with a particular focus on mobile, digital video and measurement. The two-week intensive residential training program is currently underway in Delhi and will run in Mumbai from July 11th – 22nd.

Squared was first piloted in the UK, where more than 300 professionals from 60 agencies and advertisers participated over a period of time. India is the sixth market of Squared’s global roll-out following London, Singapore, New York, Hong Kong, Germany, Thailand and Indonesia.

Squared is just one example of Google working closely with the agency community in India. Programs like Planner’s Days, YouTube Bootcamps and Mobile Leadership programs aim to contribute to the growth of individuals and organizations. Over the past two years, 1700 Indian professionals have been trained in these programs.

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