Tinder, a US based dating app, on Wednesday launched its operation in India on Wednesday.
This is the first time the company has launched its international operations outside the US.
Taru Kapoor has been appointed as its India head.
“We have exciting plans for Tinder in 2016 and having Taru on board is a step towards making India one of our core markets.Taru’s passion for Tinder and understanding of the Indian market makes us even more confident in our plans to expand in India,” said Sean Rad, CEO, Tinder.
Kapoor will focus on establishing the Tinder brand in India, steering its user growth and user engagement by focusing on local user needs. An IIT Delhi and Harvard MBA graduate, Kapoor was an active member of start-ups and VC community in Harvard Business School. She has extensive experience in business development, product and growth strategy and financial modeling and planning. She previously worked with The Boston Consulting Group and Sequoia Capital India.
“Being part of a young brand like Tinder is both exciting and challenging. Tinder is already the market leader here without significant focused efforts in the past and the future potential here is astounding,” said Taru Kapoor.