This Raksha Bandhan, thousands of driver partners on Ola, India’s most popular mobile app for personal transportation, took part in a pledge reinforcing their commitment to safety in their cities. The pledge was part of the “Suraksha ka Sankalp” campaign run by Ola throughout the Raksha Bandhan week. Ola has been at the forefront of bringing systemic changes and advancements with respect to safety in the personal transportation space, through world-class technology enabling enhanced traceability through dual layer GPS, proactive verification and rigorous training of driver partners and constant innovation through features that are built into the app with adequate support systems.
As part of the ‘Suraksha ka Sankalp’ campaign, thousands of customers, employees and representatives of Ola across cities tied Rakhis to drivers. In return, drivers took the ceremonial pledge, reinforcing their commitment to protection of the interest and safety of their customers and the public at large. Important rules that the drivers pledged to follow included wearing seat belts at all times, ensuring that the customer reaches their destination safely, on time and to strictly follow traffic rules.
Pranay Jivrajka, Chief Operating Officer at Ola said, “Raksha Bandhan holds a special place in the hearts of all and signifies a commitment to a larger purpose. Values have the power to nurture entire civilizations and we are sure that “Suraksha Ka Sankalp” will only strengthen the resolve of our driver partners to contribute to safer roads and rides in the cities. We have already committed $20 mn to the cause of safety and will continue to innovate on solutions to ensure that we are able to build mobility for a billion people.”
Ola has constantly raised the bar in providing safety for its users and has always been multiple steps ahead of what is expected. The company has come up with several industry leading initiatives to ensure customers and drivers on its platform are always secure. Some of the key initiatives that the company has implemented includes dedicated 24×7 support centres for customers and drivers, in-app SOS Button, driver Verification, ride tracking and a second layer of GPS for constant car monitoring.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 100+ cities can book from over 250,000 vehicles, including cabs, auto-rickshaws and Taxis in Mumbai and Kolkata. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.
Photo Caption : Ola drivers come together to reinforce their pledge towards a safe country for all