The Vista brand proposition which emphasises high quality and predictable stays, will resonate well with Thomas Cook India's business and leisure customers, she added.
Travel services provider Thomas Cook (India) has entered into a partnership with online budget hotels aggregator, Vista Rooms, for providing standardised accommodation experience.
This includes over 800 properties across 90 locations pan India, together with more than 200 hotels in 25 cities in Sri Lanka, Thomas Cook India said in a BSE filing.
“Thomas Cook India’s partnership with Vista Rooms is to establish a high degree of consistency with standardised stay experiences that customers have come to expect from us – be it for business, leisure or b-leisure,” Thomas Cook India President and Group Head- Marketing, Service Quality, Financial Services and Innovation Abraham Alapatt said.
The partnership provides customers online booking options via thomascook.in covering standalone accommodation, and as inclusions in the company’s holiday packages, Thomas Cook India said.
The properties include boutique hotels, guest houses, service apartments, private villas and home stays, it added.
“There are huge synergies between our businesses, especially with our hotel offerings in Sri Lanka,” Vista Rooms co-founder Ankita Sheth said.
The Vista brand proposition which emphasises high quality and predictable stays, will resonate well with Thomas Cook India’s business and leisure customers, she added.
Shares of Thomas Cook (India) closed 2.01 per cent down at Rs 177.80 ascrip on BSE.