Land Rover\u2019s architecture, Fiat\u2019s engine, and Tata Motors\u2019 design\u2014that\u2019s the Harrier in brief. Named after a powerful bird of prey, the work on this SUV\u2014which will be launched on January 23\u2014began sometime in early 2015. Some of you might remember the H5X concept vehicle displayed by Tata Motors at the Auto Expo last year. The Harrier is the culmination of that concept. It\u2019s based on the Land Rover D8 platform, on which over 1 million SUVs have been sold globally. \u201cWith our every new product, we have been trying to raise the bar\u2014but the Harrier was especially important. In the Harrier, the platform, the architecture, is so iconic that to let it down with a poor design would have been a lost opportunity. It was a chance to \u2018really express\u2019 what the architecture can do, so we went into the designing process with all the rigour,\u201d says Pratap Bose, head of Design, Tata Motors. \u201cThe responsibility was at a different level compared to any car we have designed in the past.\u201d READ ALSO:\u00a0Apple Maps set to challenge Google\u2019s domination in navigation in India Before Harrier Not many know that, during the initial phase, one of the possibilities Tata Motors explored was using the body of the Freelander SUV and just changing the face. The underpinning was the D8 platform. \u201cAn option was to simply change the face, make it look like a Tata car, but the vehicle would actually have been a Freelander,\u201d Bose adds. In technical terms, this process is called badge engineering\u2014and it comes with many positives: lower development costs, faster turnaround time and so on. \u201cBut the one negative that overweighed all the positives was it would have affected both the brands badly. So, we decided we will do our own product, using all the things that are \u2018great\u2019 about Land Rover,\u201d he says. READ ALSO:\u00a0Here\u2019s your guide to Netflix, Amazon Prime Video, Hotstar, & ZEE5 subscriptions with all plans in detail At that time, Bose also knew the Harrier would be launched after the Tiago, Tigor, Hexa and Nexon, and therefore badge engineering would have been a step backwards. Concept versus reality With the exception of Tesla, perhaps no other major car company builds cars that look like the futuristic concepts. Add Tata Motors to the list. The Nexon, which it launched in 2017, looked similar to the concept showcased at the 2014 Delhi Auto Expo, and the Harrier isn\u2019t too different from the H5X concept either. Is this a route Tata Motors design has consciously taken? Bose replies: \u201cA concept car is a trailer to a film. A two-minute trailer helps a viewer decide whether or not she will watch the two-hour-long film. I believe 80-85% of what you show as a concept should reflect in the final product.\u201d READ ALSO:\u00a0Kumbh Mela 2019: Yogi government to set up virtual reality kiosks \u2013 How to watch Aarti, Shahi Snan in 3D format Design immersion A reason Tata Motors has developed some defining designs over the past few years is that the executive committee team spends at least a day together every month in one of the three company design studios\u2014in Pune (India), Turin (Italy) and Coventry (the UK)\u2014looking, discussing and talking only design. \u201cDesigners can see what doesn\u2019t exist. Right from changing just the logo to changing the entire car, I have to show to the executive committee what the design team can do. During these sessions, \u2018anything\u2019 is okay\u2014there is no vice-president, senior manager\u2014there you challenge everyone\u2019s ideas. This is very important for the development of a car,\u201d Bose says. READ ALSO:\u00a0Amazon Great Indian Sale start from this date; attractive offers on Redmi, OnePlus, Honor smartphones Also, once the design team starts working on a vehicle, after a point it cannot course-correct. \u201cSo, the design team has to think 4-5 years, even 10 years in advance.\u201d Beyond design An automotive design team doesn\u2019t just scan the automotive industry; it scans the society \u2026 all the things that are happening in the society. Bose takes the executive committee team twice a year to what he calls a \u2018design safari\u2019\u2014a design immersion process. \u201cI take the team to London, Mumbai, Munich, Berlin, and I show them things that are not related to cars. A few years ago, we saw shared offices in London. Such things lead us to think about shared mobility, and give us ideas about future designs we need for cars that will be suited for shared mobility.\u201d READ ALSO:\u00a0Jio GigaFiber vs Airtel V-Fiber: Broadband plans & everything you must know Beyond Harrier The Harrier will initially be launched only with a diesel engine, but the company is looking at an appropriate petrol engine\u2014either developed in-house or sourced from outside\u2014which will be likely launched later this year. Similarly, it will also soon come with an automatic transmission option. Going forward, Bose is betting on the numerous possibilities the D8 architecture offers. \u201cFrom 4.4 metres to 4.8 metres in length, we can design any type of body on this architecture. We can do hybrids, electric, we can do any body shape, even a seven-seater.\u201d The Harrier, essentially, sets the bar for Tata Motors for everything that will follow.