The evolution of MINI design

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Published: February 23, 2018 3:21:01 AM

You can find various shades of MINI—the iconic British small car—and how its design has evolved over the decades, at the ongoing India Design 2018, the design and home décor week taking place from February 22-25 at NSIC Grounds in New Delhi.

MINI, MINI design, NSIC Grounds, MINI installation at India Design 2018, MINI Convertible, Creative Solutions, India Design 2018MINI India is presenting ‘MINI in Design’ and ‘Creative Solutions’ concepts at the fair. Modern MINI cars are a continuation of the design that defined the classic MINI of 1959.

You can find various shades of MINI—the iconic British small car—and how its design has evolved over the decades, at the ongoing India Design 2018, the design and home décor week taking place from February 22-25 at NSIC Grounds in New Delhi. MINI India is presenting ‘MINI in Design’ and ‘Creative Solutions’ concepts at the fair. Modern MINI cars are a continuation of the design that defined the classic MINI of 1959. Today’s models have the same iconic cues—extremely short overhangs (lengths of a car that extend beyond the wheelbase at the front and rear), circular lights, large hexagonal radiator grille, elliptically shaped chromed door handles, among others—paying homage to their predecessors.

Since 1959, MINI cars have always has a unique and distinct design, with a combination of rational and irrational elements, and a balance between old and new.Vikram Pawah, president, BMW Group India, of which MINI is a sub-brand, said, “Since its inception, MINI has stood for inspiring design, combining intelligence with creativity, delivering substance while committing to clever use of space and resources. Iconic design philosophy and creative use of space continue to be the core essence of MINI to this day. The MINI installation at India Design 2018 demonstrates this principle and its extension to urban living spaces.”

The MINI story

In 1959, in the midst of post-war austerity and fuel shortages, British-Greek designer Sir Alec Issigonis designed a car for the times. It was small, creatively used space and had a radical design that eliminated anything that felt superfluous. Thus was born the MINI. Later, motorsport legend John Cooper saw racing potential in the MINI, and he created a model for the track. MINI entered India in 2012, and the current model range includes the MINI 3-door, MINI 5-door, MINI Convertible, MINI Countryman and MINI Clubman.

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