ASUS is a new entrant in the Indian smartphone market, a highly competitive place where 20-30 brands are vying to get the consumer’s attention.
ASUS is a new entrant in the Indian smartphone market, a highly competitive place where 20-30 brands are vying to get the consumer’s attention. In spite of tough competition, this Taiwan-based device maker has seen good traction for its devices, especially its ZenFone smartphone series. In a short period, it has secured a modest 2.5% market share in the smartphone market.
Asus has released the ZenFone 3 Max in two variants, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL), priced at R17,999 and R12,999, resp-ectively. Both models are available in three metallic colours— Titanium Gray, Glacier Silver and Sand Gold. We got the 5.5-inch Silver variant for a product evaluation—let us check its key features and performance.
This latest addition to the ZenFone 3 series sports a 2.5D contoured Glass in a new full-metal, aluminum alloy-body with diamond cut chamfered edges that houses its high-definition 5.5 inch FHD IPS display. The display is surrounded by a slim, 2.25 mm bezel that gives it a high 73% screen to body ratio—meaning that the bezel takes up only a quarter of its front facing surface area, giving users as large a screen for as compact a phone size as possible. The ZenFone 3 Max weighs only 175g and is up to 8.5mm thick at the sides, making it a very light and compact device.
The ZenFone 3 Max supports full-HD recording along with electronic image stabilisation (EIS) for stable videos. It features a fast and responsive rear finger print sensor that unlocks the smartphone in 0.3 seconds. It supports recognition of up to 5 fingers and also detects fingerprints in full 360-degree. The finger print sensor also integrates camera with which you can double click to initiate the camera and single tap to take a picture.
The 4100mAh lithium-polymer battery allows usage for a full working day and beyond. It also doubles up as a fast-charge power bank for charging other devices. The product comes with inbox OTG cable for reverse charging and file transfer. ZenFone 3 Max offers five selectable power modes—performance mode, normal mode, power saving mode, super saving mode and customised mode.
I have been using the ZenFone 3 Max for the past few days and have been quite impressed with its performance. There is no lag when switching between apps, multitasking is a breeze, the call quality of the device is crisp and clear at both ends. The rear lens does a good job with low-light shots. Its 8 MP front snapper is good enough for selfie addicts too.
Overall, the ZenFone 3 Max is a feature-rich and sturdy phone with good performance.
– Display: 5.5-inch Full HD (1080) display
– Processor: Qualcomm Snapdragon 430 octa-core 64-bit processor
– Operating system: Android M v6.0.1 with ZenUI 3.0
– Memory & storage: 3 GB RAM, 32 GB ROM (128 GB expandable)
– Camera: 16 MP rear camera; 8 MP front PixelMaster camera
– Connectivity: Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot, Bluetooth v4.1
– Battery: 4100mAh
– Estimated street price: R17,999