YouTube on Tuesday announced its first made-for-India YouTube Go app at the company's 2nd edition of Google for India event in New Delhi.
YouTube on Tuesday announced its first made-for-India YouTube Go app at the company’s 2nd edition of Google for India event in New Delhi. The YouTube Go is basically a lite version of the YouTube app, that aims to consume fewer data, thus working better in areas with low connectivity. It is to be officially rolled out for the markets in early 2017. google however claims tat the YouTube Go is not a lite version of the YouTube app, but a revamped version of it, designed specifically for markets like India, where slow internet connection is a reality.
One of the best features of the YouTube Go is that it can be used offline. It also offers search relatability, cuts down internet costs and enables video sharing. The app has been reworked from ground zero and stars an entirely different home screen and a new logo. It shows a simple interface with a total of only 10 videos by default. The users should get used to having two YouTube apps in their Google play store. However, the availability of the new app on iOS is still unknown. Speaking to the media, Johanna Wright, Youtube Vice President of Product Management said that YouTube has always believed that internet connectivity should not be roadblock while enjoying the website. She talked about the launch of YouTube Offline in 2014 so that the users could enjoy watching videos without worrying about buffering. She also said that YouTube rolled out the Smart Offline feature a few months ago so that the user could schedule videos to get saved offline at a different time when there was less traffic. “But we realised that for the next generation of YouTube users to fully discover all that YouTube has to offer, we had to reimagine the YouTube mobile app from the ground up,” she added.
She said that Google was dependant on the fact that that the YouTube Go would allow users to save and watch videos smoothly, even in poor connectivity. The YouTube Go app, that is now available in its Beta version, come in 5 Indian languages. By the time the complete app goes live, it is said to be supporting 10 different languages. the users can also use the preview app and select the desired resolution, to watch their videos or save it for later. The app basically features everything the Youtube app does, only better and cheaper.