YouTube changes policy, stops counting paid ads in music-video viewing records

By: |
Published: September 15, 2019 7:48:48 AM

The unit of Alphabet Inc.’s Google has touted its role as a promotional channel for pop-music stardom.

YouTube, YouTube Music videos, YouTube charts, Google, Alphabet Inc, YouTube ads, music industryThe online video giant said it will no longer count views from paid advertisements in its one-day record tallies, ending a controversial music-industry practice — and diminishing a sales stream for YouTube. (Reuters photo)

Music videos can’t pay their way to the top of YouTube’s charts anymore. The online video giant said it will no longer count views from paid advertisements in its one-day record tallies, ending a controversial music-industry practice — and diminishing a sales stream for YouTube.

The unit of Alphabet Inc.’s Google has touted its role as a promotional channel for pop-music stardom. Many artists and record labels would pay to run debut songs as YouTube ads, boosting viewership and the odds of topping the site’s closely watched charts. YouTube executives began rethinking its record tallies recently, Bloomberg News reported earlier.

Also read Facebook VP Nick Clegg says India’s policy will decide the fate of internet

Indian rapper Badshah seemed to break YouTube’s one-day record in July, netting more than 75 million views with his hit “Paagal,” but the site didn’t give him the official honor. Badshah acknowledged paying for ads to promote the clip.

In a blog post on Friday, YouTube said it was adjusting its policy to “provide more transparency to the industry” and be more consistent with the companies, such as Nielsen, whose popularity tallies determine the royalties record labels and artists receive. YouTube said it wouldn’t retroactively change past record holders.

For latest coverage on Maharashtra Assembly Election 2019 and Haryana Assembly Election 2019, log on to financialexpress.com. We bring you full coverage of Assembly Election 2019 on Financial Express, stay tuned for latest election updates.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.