Xiaomi has also ramped up smartphone component manufacturing in India, with a majority of components now sourced locally.

Xiaomi ramps up India manufacturing, says more than 99% of its smartphones, 100% of Mi TVs now ‘Made in India’

By: |
February 25, 2021 3:01 PM

"In spirit, no other brand is better than us."

XiaomiXiaomi has been making smartphones in India for the last five years.

Xiaomi India head Manu Kumar Jain on Thursday said that 100% of the company’s Mi smart TVs are now made in India (effective January, 2020). Additionally, 99% Xiaomi smartphones are once again being locally assembled in the country following COVID-led disruption in supply chain last year. Xiaomi has also ramped up smartphone component manufacturing, with a majority — to the tune of 75% — of components including PCBAs (that makes up almost 50% of a phone), sub boards, camera modules, back panels, batteries and more, now sourced locally.

“No one else has pushed (as much) for the level of localization that we do at Xiaomi India. In spirit, no other brand is better than us (in this regard),” Jain said during a virtual press conference.

Mi, Redmi phones

Xiaomi has been making smartphones in India for the last five years in partnership with Foxconn and Flex. Over the last nine months, the company has onboarded two new manufacturing partners, DBG and BYD, with the former having already set up a plant in Haryana increasing monthly capacity by about 20%. The BYD plant in Tamil Nadu is expected to contribute ‘significantly’ to the production capacity once it begins operations by H1 of 2021.

Mi TVs

Xiaomi has been making smart TVs in India for the last two years in partnership with Dixon Technology. The company has now onboarded Radiant Technology as another partner to expedite domestic manufacturing of smart TVs at its newly set up plant in Telangana.

Also Read How Xiaomi bucked the trend to become the Tesla of smart TVs in India and what lies ahead

That said, Xiaomi India, though it has started exporting some of its products to neighboring countries, is still far from making India an export hub. For now, it is focusing on meeting local demand, something it hopes to achieve through its new manufacturing partners.

Generating employment

Jain said that Xiaomi India generated employment for over 10,000 individuals in 2020. Xiaomi made its India debut in 2014 with a team of four. Today, the company boasts of more than 60,000 team members spanning offices, manufacturing plants, service centers and Mi stores.

“In 2020, when organizations were downsizing their workforce, we were focused on putting together the building blocks for our growth in the India market – our employees. We generated employment for over 10,000 individuals in 2020. At Mi India, we encourage young professionals to take leadership roles. An astonishing number – 64% of our business leaders are under the age of 40. We are proud of our young and dynamic Mi India family that is willing to take risks, challenge the status quo, and most importantly – try new things.”

Also Read EXCLUSIVE | Poco revamps brand identity in India as Xiaomi spin-off looks at life after Poco F1

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1PlayStation 5 India restock on July 26: How and where to reserve your PS5 unit
2‘A tribute to fans’: Poco on the logic behind Poco F3 GT’s mad reverse pricing and comparisons with OnePlus Nord 2
3Pegasus spyware: Telegram founder says he was aware of being a target since 2018