Xiaomi’s Mi Max launch at Delhi’s Jawaharlal Nehru Stadium started on a scary note with the crowd turning unruly at the event. Police had to be called in to pacify the crowd at the event. Sourecs say that the fans had been kept waiting outside the venue gates in the hot, humid weather and once they were finally let in, they were ready to vent out.
While the event was attended by around 2,000 so-called ‘Xiaomi fans’, the space constraints led to protest by some of them at the event, which was being held for launch by Xiaomi of Mi Max, which the company claimed is the first mobile phone with 6.44 inch display.
Many mobile companies have been calling such ‘fans’ at their launch events these days, while some of these functions are being held in stadiums and auditoriums.
At the launch of its new phone aimed at cashing on an expected growth in video and online shopping services on 4G network, Xiaomi’s Global Vice President Hugo Barra said, “I think this category is ill-served by wrong products. People are buying 7-inch tablets and using it as phone.
“We are daring to create this new category. Here we are creating new category of large screen smartphones under Rs 20,000.”
The company has sold over 6 lakh units of its Redmi Note 3 within two months of its launch in March 2016.
As per market research firm IDC, Xiaomi was third largest in online sale with 10.3 per cent share in first quarter of 2016.
Xiaomi unveiled two models of the new 4G smartphones, Mi Max with 3 GB RAM and 32 GB internal memory and Mi Max with 4 GB RAM and 128 GB RAM for Rs 14,999 and Rs 19,999 respectively.
The phones have 4850 mAh battery which the company claims can support up to 14 hours of online video streaming on single charge.