Xiaomi kicks off Mi Store on wheels to deliver exclusive retail experience to remote parts of India

By: |
Updated: Sep 21, 2020 4:39 PM

The "mobile" store is piloting first in Chhattisgarh and Xiaomi says it will travel across towns from Basna to Sankara and Bhawarpur to Pithora ensuring presence in all the popular weekly haats and markets along the way.

Mi Store on wheelsMi Store on wheels

After becoming the first brand in India to sell smartphones via vending machines, Xiaomi has announced yet another initiative to make its products readily accessible for more consumers across the country. Xiaomi on Monday announced Mi Store on wheels, an innovative concept designed to deliver Mi and Redmi products like smartphones, TVs, smart fitness bands and more to the remotest parts of the country through vans.

The “mobile” store is piloting first in Chhattisgarh and Xiaomi says it will travel across towns from Basna to Sankara and Bhawarpur to Pithora ensuring presence in all the popular weekly haats and markets along the way. The pilot is kicking off with select products including smartphones like Redmi 9, Redmi 9 Prime, Redmi Note 9, Redmi Note 9 Pro, Redmi Note 9 Pro Max, and Redmi 9A; 32-inch and 43-inch Mi Smart TVs, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, Mi Powerbanks, and chargers. Moreover, Xiaomi will also take feedback from consumers on products they want for the next time the store arrives in their city.

Also Read Beware of this ‘fake’ Xiaomi India authorized online store

“With Mi Store on Wheels, our aim is to increase our availability in the far corners of our nation and bring the best in class Mi Store showroom experience in areas that have limited access,” Muralikrishnan B, COO, Mi India said in a statement. “Following all the necessary hygiene and safety practices, while regulating crowds and maintaining social distance, Mi Store on wheels outlets will be fully safe for consumers to visit.”

Xiaomi has been aggressively building its offline business in India since 2017. Currently, the company sells its products offline through Large Format Retailer partners, Mi Preferred Partner stores, Mi Home stores, and Mi Studios. More specifically, Xiaomi sells its products through 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores. Then there are such unique concepts like Mi Express Kiosks and the newly announced Mi Store on wheels. For a brand that started its journey in India only in 2014 as online-only, Xiaomi has clearly come a long way.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Xbox boss says Xbox Series X, Series S pre-orders in India sold out instantly
2How many messages does WhatsApp deliver in one day? Here is what Mark Zuckerberg has to say about it
3Apple One launched in India: What is it, how to sign up, how much does it cost and all details