Women driving Internet user growth in urban India: IAMAI-IMRB

By: | Published: November 12, 2014 8:20 PM

More women are now going online than men and their user-base has grown about 30 per cent this year across...

According to the report, 'Internet in India', female Internet users have grown at about 30 per cent to an estimated 20.77 million this year from 16 million in 2013. (Reuters)According to the report, ‘Internet in India’, female Internet users have grown at about 30 per cent to an estimated 20.77 million this year from 16 million in 2013. (Reuters)

More women are now going online than men and their user-base has grown about 30 per cent this year across metros and tier I cities, an IAMAI-IMRB report said today.

According to the report, ‘Internet in India’, female Internet users have grown at about 30 per cent to an estimated 20.77 million this year from 16 million in 2013.

On the other hand, the male user-base in urban India grew at 25 per cent.

The survey was conducted across 35 cities with more than one million population in India.

“This is a happy trend and we believe if it continues, the currently skewed ratio between men and women stands a chance of being rectified in the near future,” the report said.

India was estimated to have 243 million Internet users at the end of June 2014.

The fastest growth was seen in the college going students category at 62 per cent to 7.29 million this year from 4.51 million in 2013.

The number of school girls in urban India logging online increased 34 per cent to 2.88 million from 2.15 million last year.

Similarly, non-working women category grew 18 per cent year-on-year to 5.83 million to 4.93 million, while the working women category grew eight per cent to 4.77 million from 4.41 million last year.

“The report also found that in urban areas, 60 per cent of the working women and 47 per cent of non-working women access Internet daily,” it said.

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