Apple unveiled its seventh version of the iPhone and apart from all the bashing about the features not being upgraded as such, it was the camera that gathered all the limelight. Apple always had a small army who work on the iPhone’s camera, as it is one of the most cherished features. It is undeniable that the dual-camera which the company has unveiled in its latest device is one of a kind and better than all previous iterations. But the question is will it compete with the digital single-reflex cameras in the market? Or will it generate more photography enthusiasts, thereby increasing DSLR sales eventually?
Apple may have announced features in its smartphone which though latest in the tech world, have already been announced seperately in many other devices from other manufacturers. Yet, it is an undeniable fact that the camera is one of the best if not the best that is there in the market. The new camera reportedly corrects two features which were present in the DSLRs but not in the smartphones. One is the zoom (both optical and digita) and another is the ‘bokeh’. As seen in the invite that Apple sent out prior to the event, bokeh is a photographer’s term when the background is blurred out to gather the light sources. This is achieved by using a shallow depth-of-field, using a wider aperture in a DSLR. Interestingly, now Apple iPhone 7 and iPhone 7 plus can boast of it too. This is very difficult in a mobile camera as it requires plenty of specifications of be controlled at the same exact moment. However, what was impossible with other smartphones, the iPhone has made it possible with Artificial Intelligence. The software which can understand the quality and contents of the image. It may have copied the idea from Huawei and HTC but have taken them to a whole new level.
Secondly, smartphones generally are not good with zooms, which the DSLRs can boast of. According to reports, the images clicked by the latest iPhone does not get pixelated even when it is used optimally at full zoom, and it zooms quick too. Interestingly the iPhone has both optical and digital zoom which can be accesed vitually and a dial in the app. Apple also uses 3D technology and machine learning to calculate the amount of blur in the background. With such amazing juxtaposition of hardware and software, Apple will surely give a tough competition of other smartphones in its range, but its effect on DSLRs remains to be seen. It may either pose a threat to the entry level DSLRs, but the quality and features of the camera might generate more photography enthusiasts just enough to make them buy a better camera.