Call it Elon Musk\u2019s audacity of hope\u2014or call it the wackiest PR stunt of recent times\u2014but the Tesla-SpaceX founder can\u2019t be said to be lacking imagination. On Tuesday, Musk launched a $100,000 Tesla Roadster\u2014aboard SpaceX\u2019s Falcon Heavy rocket\u2014with a Starman robot propped at the wheel. And got the world talking about him, the car, and the rocket. There is a helpful\u2014\u201cfor the aliens\u201d\u2014note on the car. It reads \u201cMade on Earth by humans\u201d. The car will continue down a path that will take it close to Mars. There is a chance it might crash into the Red Planet. If it doesn\u2019t, the Roadster and the Starman are destined to continue on an eternal cosmic journey. Musk milked his moment well, tweeting, in a faux un-self-conscious manner, \u201cApparently, there is a car in orbit around Earth.\u201d The stunt focuses the attention on, mostly, the Falcon Heavy. It is the most powerful rocket in operation today, after the Saturn V rockets. With the launch, Musk and, by extension, the US, have flexed their heavy-payload delivery muscles\u2014with its controlled fuel burning expertise, SpaceX has brought down launch costs to a fraction of what Nasa spent on similar launches. Many, of course, questioned Musk\u2019s choice of payload. Shouldn\u2019t the payload have been something that serves a purpose, they asked. In any case, even if one overlooks the \u201clack of purpose\u201d, some argued, doesn\u2019t a massive car aimlessly orbiting Earth or continuing down a trajectory within the solar system pose grave risk as space debris? The answers are \u2018yes\u2019, and \u2018yes\u2019. But for Musk, this is an emphatic hurrah after a series of failures for SpaceX. At the moment though\u2014with the deed done\u2014it would be perhaps prudent to overlook the gimmickry and focus on the success for space-tech it represents.