WhatsApp to offer Indian startups with $250,000 worth of Facebook ad credits

By: |
November 25, 2019 7:00 PM

The announcement comes after the Startup India-WhatsApp Grand Challenge under which Facebook-owned company had awarded a grant worth $50,000

WhatsApp is growing its investment in India with the new programme. (Source: Reuters)

Messaging giant WhatsApp on Monday said it will provide 500 DPIIT-approved startups with $500 (around Rs 35,840) each of Facebook ad credits, a move aimed at helping Indian entrepreneurs connect with customers and grow their businesses.

With the ad credits, the startups can create ads that invite customers to click to open a chat on WhatsApp so they can deepen connections and increase sales, a statement said.

The announcement comes after the Startup India-WhatsApp Grand Challenge under which Facebook-owned company had awarded a grant worth $50,000 (about Rs 35 lakh) each to five entrepreneurs who have developed India-specific solutions with socio-economic impact.

Google Nest Mini arrives to take on Amazon Echo Dot in India: Price, features

“Startups and small businesses are the lifeblood of Indian communities and are a powerful driver of local economies. India’s entrepreneurs are at the forefront of bringing impactful social and economic change, and we at WhatsApp are committed to providing them support in achieving success,” WhatsApp India Head Abhijit Bose said.

In order to be eligible for the initiative, startups must be at early traction or scalable stage and must be recognised by the Department for Promotion of Industry and Internal Trade. Once registered, the first 500 entries will receive free Facebook ad credits worth USD 500, it said.

“India is at an inflection point and as the second-largest community of startups in the world, our focus has always been to support the ecosystem and promote innovative solutions to today’s challenges,” Deepak Bagla, chief executive officer and managing director at Invest India, said.

The Startup India portal has played a pivotal role in enabling the ecosystem to drive inclusive growth and it is constantly working to support the next generation of Indian innovators with partners like WhatsApp, he added.

Five million businesses around the world, of which a million are in India, are actively using the WhatsApp Business app to connect with their customers.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1ONEPLUS BAND: Staying active has never been easier
2CES 2021: Armed with the latest tech
3Chrome browser will now tell you when you have a weak password; details