WhatsApp has made BookMyShow the default ticket confirmation channel on the platform. This is part of WhatsApp’s pilot project called Business app service. BookMyShow is now the first Indian online ticketing brand to participate in the one of a kind project. With the new feature, customers who book tickets on BookMyShow will now get a message on WhatsApp with the confirmation text or an M-ticket (mobile ticket) QR Code. Ravdeep Chawla, Head of Product, BookMyShow, in a statement, said, “At BookMyShow, we are constantly taking measures to enhance our users’ experience on our platforms. Keeping up with their changing preferences and habits, we decided to integrate BookMyShow with WhatsApp for its pilot. WhatsApp has definitely become a preferred mode of communication for millions of people in our country and we could identify tremendous value in making it a default ticket confirmation channel. We have already started rolling out this feature and over the course of next few weeks, we aim to scale it to cover our entire user base.”
With 1.3 billion users globally and 200 million in India itself, this move is going to impact the market in a big way. The move is likely to help people to connect with businesses faster. The Facebook-owned company recently announced that it will start showing verified profiles for some businesses like banks, airlines, etc to customers in a move to bring their services directly to the chat app. When it comes to movie tickets, WhatsApp has said that users will get notifications on their app. So once you book a ticket on BookMyShow, you will get a confirmation and regular updates directly on the platform. Similarly, you will be able to order things from other e-commerce websites like Flipkart and Amazon too.
WhatsApp said in a blog post, said, “In the coming months, we’ll be testing new features that aim to solve some of these challenges, and make it easier for people to communicate with the businesses they want to reach on WhatsApp.”
WhatsApp currently has no way to generate revenue. There are no ads on the app. So, making a new feature directed at businesses seems to be the only way to monetise.