These announcements which were earlier made on WhatApps blog will now directly reach the users on their app as a notification as in in-app banner
Last year, the company released catalogues for shop owners to showcase their products to their customers and earlier this month, it added more new features to the business app.
WhatsApp, one of the most popular cross-platform messaging apps owned by Facebook has introduced a new feature in which the users will be informed about any in-app update directly in the form of notifications. The feature called in-app notification will be used by WhatsApp to make an important announcement about the app directly to the customers.
According to report by WABetaInfo, these announcements which were earlier made on WhatApps blog will now directly reach the users on their app as a notification and on tapping which, they will be directed to a specific website or perform a particular task to read about the update and will appear as an in-app banner. The in-app notification is completely for WhatsApp news and not for advertising purposes. Also, no announcement will be delivered to users on their chat.
The report further said that WhatsApp will make announcements about policy change in coming weeks. Meanwhile, WhatsApp also has introduced custom wallpapers and search options. The existing doodle wallpaper will also be getting new colours.