The lack of a headphone jack in Apple's latest iPhones has faced the most flak from fans and critics all over the globe. But can it really be game-changing, as many claim?
The lack of a headphone jack in Apple’s latest iPhones has faced the most flak from fans and critics all over the globe. But can it really be game-changing, as many claim? The company’s senior Vice president Phil Schiller had justified the decision taken by Apple, using just one word, “Courage”. That response, though mocked and trolled on social media, can prove to be a good move after all given the history of Apple. It can be safe to say, that when Schiller used that word as a reasoning, somewhere at the back of his mind a certain individual, and his words might have echoed. Steve Jobs, co-founder of Apple, had once used the word ‘Courage’ to describe a similar decision made by the company.
When Apple had decided to not support Adobe’s ‘Flash’ on the iPhone and iPad, Jobs at a technology conference in the year 2010 had said,”We’re trying to make great products for people, and we have at least the courage of our convictions to say we don’t think this is part of what makes a great product, we’re going to leave it out.” In this interesting video, one can see how he talks about ‘courage’, which starts roughly at the 2:50 (min:sec) mark. He talks about ‘technical vectors that have a future’, and how every technology goes through seasons before getting dumped in rubbish. “Sometimes to succeed one should go ahead by picking what horses to ride very carefully,” Jobs said.
Jobs says, “We are just people running a company. We want to make great products, and at least we have the courage and conviction to say that we don’t think something is a part which does not make a great product.” Jobs goes on to give examples of the grand changes made by Apple,”We have a history of doing that. As an example, we went from the 5-inch floppy disk to the 3.5-inch floppy disk. We got rid of the floppy disk altogether in 1998 with the first iMac. We also got rid of these things called serial and parallel ports. We were the first to do all of that.” Jobs adds, “We’re going to take the heat, instead focus our energy on these technologies which we think are in their ascendancy and we think are going to be the right technologies for customers. And you know what? They’re paying us to make those choices.”
Jobs said that if such decisions work, people will buy the iPhones else they won’t. We will have to wait for Apple’s quarterly results to make any judgement on whether the technological decisions made by the company worked with the consumers or not.