Facebook is enough distraction already, but the company is reportedly testing a new feature called ‘LOL’ that is meant solely for memes and funny viral content to keep the teens engaged. Reportedly, the feature is likely to make LOL a standalone app later.
According to Mashable, the feature is likely to make LOL a standalone app later. Currently, the feature is now part of the main Facebook app and in its early beta version.
The new feature is described as a special feed of funny videos and GIF-like clips.
It is not the first time Facebook attempted to lure teens into using its service. In the past, the company’s ill-fated attempts include Snapchat clones called Slingshot, Bolt, Flash, Lifestage, and Poke.