VMware amplifies its hybrid cloud bet at VMworld, re-emphasise partnership with AWS, Microsoft, Google and IBM for Cross Cloud

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Published: August 29, 2017 11:06:03 PM

The jam-packed annual event, VMworld 2017, which began on Sunday in Las Vegas witnessed a series of new announcements around the wise strategic move that VMware took last year when it signed agreements with some of the top public cloud vendors like AWS, Microsoft, Google and IBM to push for its hybrid cloud strategy.

vmware, vmworld, vmware new announcement, vmware new parternership, vmware new plan, vmware cloud serviceThe hybrid cloud or as VMware says ‘Cross-Cloud’ strategy was adopted by the firm after it put huge bet on creating its own public cloud products but could not match the length and breadth of market leaders such as AWS. (Reuters)

The jam-packed annual event, VMworld 2017, which began on Sunday in Las Vegas witnessed a series of new announcements around the wise strategic move that VMware took last year when it signed agreements with some of the top public cloud vendors like AWS, Microsoft, Google and IBM to push for its hybrid cloud strategy. The hybrid cloud or as VMware says ‘Cross-Cloud’ strategy was adopted by the firm after it put huge bet on creating its own public cloud products but could not match the length and breadth of market leaders such as AWS.

VMware hybrid cloud strategy is based on the fundamental of uniting different cloud, as virtual infrastructure firm understand that established as well companies of the future will have some level of heterogeneity in their IT environment, they are perhaps not going to be all on-premise or all in the public cloud, but a mix of the two for some time. With this view, on the first day of VMworld 2017, VMware made first major announcement of offering stack of tools to help common customers from AWS to manage their hybrid cloud world. Now, VMware Cloud on AWS is available. Initially, in the AWS US West (Oregon) region but will expand to AWS regions worldwide in 2018.

According to company official, VMware Cloud on AWS will bring VMware’s software-defined data center (SDDC) to the AWS Cloud, allowing businesses to run applications across private, public, and hybrid cloud environments. It will be delivered, sold, and supported by VMware. “This is likely to help mutual customers of both the firms adopt cloud migration and cloud portability and leverage a hybrid cloud environment with ease,” said a analyst.

With large portion of IT infrastructure across the world still on-premise and legacy based, VMware says that businesses are looking for a solution that can integrate their on-premises data center environments with companies like AWS which offers agile way of managing IT infrastructure. “VMware Cloud on AWS gives customers a seamlessly integrated hybrid cloud that delivers the same architecture, capabilities, and operational experience across both their vSphere-based on-premises environment and AWS,” said VMware CEO Pat Gelsinger.

Agreeing with Gelsinger, AWS CEO Andy Jassy stated, “The majority of the world’s enterprises have virtualized their data centers with VMware, and now these customers can easily move applications between their on-premise environments and AWS without having to purchase any new hardware, rewrite their applications, or modify their operations.”

VMware Cloud on AWS is powered by VMware Cloud Foundation that provides a complete set of products to manage compute, storage, network and security. These are done with the help of products like vSphere, vSAN and NSX in a single, integrated stack.

While the DXC Technology, a US-based end-to-end IT service provider became the first partner to provide VMware Cloud on AWS offerings with associated managed services, Dell EMC is the first to offer data protection including backup and recovery. In addition, Cybersecurity firm Trend Micro said that Trend MicroDeep Security,a server security product is now available to customers of VMware Cloud on AWS. Also, Japanese firm Fujitsu plans to partner with VMware to deliver VMware cloud solutions as a service on the ‘Fujitsu Cloud Service.’

In addition to the announcement around partnerships, VMware launched several products and services aimed at strengthening its product portfolio and giving more visibility to the customer in their data center and networks. In this line, company introduced a data center endpoint security solution called VMware AppDefense which aims to protect applications by embedding application control, and threat detection and response capabilities. On the other hand, with VMware Cost Insight, it promise to analyse cloud spend, find savings opportunities, and communicate the cost of services to the business.

For increasing visibility, it has brought VMware Discovery, an automated inventory service that improves cloud visibility and tames shadow IT by bringing together inventory information and cloud accounts from multiple clouds, making it easy for IT to search for and identify workloads deployed from their enterprise. Similarly, it launched VMware Network Insight, a network and security analysis service to provide network visibility and granular understanding of traffic flows to enable cloud security planning and network troubleshooting.

It also introduced VMware NSX Cloud, a service that will provide networking and security for applications running in multiple private and public clouds, via a single management console and common API.

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