Vivo X5Pro has been launched in India on Wednesday at a priced of Rs 27,980. The smartphone is equipped with Hi-Fi Sound and 4G LTE network.
Targeting at upper middle class, the phone comes with 5.2-inch Super AMOLED Full HD Display (1920×1080), glass body on both sides and a metallic frame. Vivo’s X5Pro runs Android 5.0 with a special Funtouch OS 2.1 software and has a 1.5 GHz Snapdragon 615 64-bit Octa-core, 2GB RAM, 16GB ROM which is expandable up to 128 GB. The battery is 2450mAh battery and the camera is 13 megapixel on rear camera and 8 megapixel on front.
Vivo’s Hi-Fi Extreme audio experience is powered by a custom-made DAC AK4375 audio chip for a sharper music experience.
Betting big on the smartphone market in India, Chinese company Vivo has plans to launch more devices in the mid-price segment here.
The mid-price smartphone segment (devices priced Rs 15,000- 20,000) is estimated to be about 15 per cent of the overall India smartphone market.
“We are more focussed on the customer experience and value rather than the volumes. While we have devices priced sub-Rs 10,000, we are focussing on the Rs 15,000-20,000 range and we will introduce more devices,” said Vivo CEO India Alex Feng.
The company, which introduced its first handset in India in December last year, is aiming to sell about two million smartphones in the country this year.
(With inputs from PTI)