The highly popular camera app Vine is not really shutting down as speculated. The app with some new tools will now post six-second video loops on Twitter. The app which was a beginning of online viral stars with virtual comedy was bought by Twitter in the year 2012. The app has now been turned into Vine Camera, and the looping videos instead of going to its own platform, will be shared on Twitter or users will have the option of sharing it on their smartphones. Vine made this announcement on December 16. Twitter, two months ago, has said that Vine is going to close down. This news had not gone down well will fans and stars who had to turn to YouTube and the likes.
According to the company, Vine.co will become an archive of Vines from January 2017 but it didn’t say anything about the availability of the archive. Twitter had bought the app in 2012 but could not try it on its own app and that could have given it a huge advantage over Facebook and Snapchat, that time. Now, the move though good, was not well planned and might have come as an afterthought. With Twitter itself being seen as on a declining position, these announcements of Vine shutting down did not help with its PR image.
According to reports, there were many management issues, as Twitter found it difficult to manage costs for the functioning of Vine, and hence the closure was seen as a cost-cutting measure. Now with this addition to the app, it remains to be seen how users react to it, especially since it is a text based medium.
Vine on its blog wrote, “In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter — stay tuned for a “Follow on Twitter” notification soon. And last but not least, you can now download your Vines through the app or the website. All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years.”