Getting connected to family members or friends, law enforcement authorities, even hospitals, in times of an emergency is now as easy as pressing a panic button on one\u2019s mobile device. In sync with the government\u2019s directive to embed all new smartphones with a panic button from January 1, 2017 onwards, Videocon Smartphone has integrated an emergency response app, called SOS-Be Safe, in its Cube 3 smartphone which retails for R8,490. The app utilises power button as the panic button to send an alert to the numbers added in the emergency list at the time of requirement. Videocon intends to introduce this safety app across its entire smartphone portfolio. Videocon sent us their Cube 3 phone for a product evaluation, along with the inbuilt safety app. I checked out the device and realised that this feature will be useful not only for women but also for college-goers, working professionals as well as senior citizens. Videocon\u2019s emergency response app is a one-stop solution. It is easy to use, highly responsive and comes with ingenious features including Alert, Walk with Me, and Reach of Time. Users can trigger these features from their mobile phone status bar and set security preferences such as times, distance and contacts. By using the Walk with Me feature, a user can send an emergency alert to her family and friends. For example, if you are going for a 10 km drive, you can set the preferred frequency of messages if you cross the preset distance. The contacts added as emergency numbers will receive alerts immediately. With \u2018Reach of Time\u2019 feature, smartphone users can set a location such as home, office, etc., and set their normal travel timing. An alert will be sent to their immediate contacts if they do not reach their selected destination within the fixed time. With \u2018Alert\u2019 option, users can enable\/disable the power button to alarm and can customise the messages they want to send when notifying their emergency contacts. The Videocon app makes good use of GPS and provides a map view of nearby police stations and hospitals for any critical situation. The company\u2019s Cube 3 is the first model to feature this app. Company officials informed that the handset comes with a decent set of specs\u20143 GB RAM, 13 MP camera, 4G VoLTE, 5-inch HD IPS display and a 3000 mAh battery with 20% faster charging. Key takeaway: An essential app everyone should have on their mobile device.