Necessity is the mother of invention, they say. This adage was proven true when Amit Munjal created healthcare start-up Doctor Insta in December 2015. The idea for a video medicine solution came to Munjal on a trip to Hawaii when he sprained his ankle and there was no immediate medical help nearby. A video consult solved his problem, inspiring him to set up a firm that could bring on-demand preventive and curative healthcare to everyone’s doorstep. Today, Doctor Insta, which runs on app and website, has over 3 lakh registered users and receives 5 lakh unique visitors on the site every month.
While telemedicine is not new per se, Doctor Insta is focusing on face-to-face video chats as these are more personal and credible, says Munjal. Some of the major players in this segment are Lybrate, Seedoc and Click2Clinic. Prominent clients for Doctor Insta are FedEx, American Express, Future Generali, Bharti AXA among others.
For the uninitiated, Doctor Insta is a consultation platform to provide medical help instantly anytime, anywhere. The service allows patients across age groups, demography and social strata to receive round-the-clock professional medical consultation. The app helps busy working professionals immensely as they can have a consult over video through any of the widely used platforms including smartphones and Web over PCs without leaving home or office, says Munjal. Doctor Insta covers various specialties like psychology, sexology, general medicine, diet and nutrition and pediatrics. “For disabled and senior citizens, the app is a blessing as travelling for them is troublesome,” says Munjal, who was earlier CFO and head of investment strategy at $120 billion division of CitiGroup.
Using its video medicine technology through Web, Android and iOS, Doctor Insta aims to solve problems of patients through a simple phone/video call. Doctor Insta app currently has over 400,000 downloads across both Android as well as iOS platforms and is serving a user base of more than 3.5 lakh patients. “We have strategic alliances with almost all online pharmacies and diagnostic labs. We have also empaneled some doctors,” he informs.
The start-up has raised over $3 million funding, led by RoundGlass Partners (Seattle, Washington) and BrahmaX Ventures (Los Angeles, CA). The funding will be used by the company to market its two new concepts—the Health ATM and Insta Wall. The Health ATMs are kiosks in malls andr corporate parks which function as mini laboratories. The customer can walk in and get a basic check-up for blood pressure, sugar levels, heart rate, etc.
“We provides consultations to poor people in rural areas at subsidised costs through our B2B2C model called Insta Wall. These kiosks have a doctor or partner there with the Android tablets. Patients are able to visit the doctors and get a basic consultation over a video call via the Doctor Insta app installed in the tablet,” says Munjal. The consultation fee is `100-150. The low-cost consultation service is expected to help in reducing the dependency of people on quacks.
According to Munjal, the online healthcare sector has an addressable market estimated at $25 billion out of the $126 billion Indian healthcare industry. Doctor Insta also aims to launch its services in other developing countries such as the Philippines, Brunei, Nepal, Bangladesh, Kenya and Tanzania this year.