Social networking website Twitter has introduced a new look for its core app on iOS, Android and desktop apart from TweetDeck and Twitter Lite. Twitter is now lighter, faster, and easier to use and it is easily the biggest redesign that the social media platform has seen in a long time. Twitter says the changes have been made on the basis of feedback and ideas from the users. It improves the overall experience as well. Twitter users on iOS will now see profile, additional accounts, settings, and privacy in one place. There’s a new side navigation menu that the number of tabs at the bottom of the tab has been reduced as well. Twitter says the new tab “will ensure less clutter and easier browsing.” The feature was rolled out for Android users last year.
Twitter, in a press statement, said, “This announcement follows the brand refresh that happened last year when Twitter declared took steps to express what the brand stands for – Twitter is the best place to see and talk about what’s happening everywhere in the world right now.” Among the latest changes in appearance, the solid grey icon now looks like a lighter outline drawing, the home icon still looks like a birdhouse but has got rid of the perch, meaning now one hole rather than two. Meanwhile, headers are now bold in the text to enable users to navigate more easily as well as we can see rounded avatars to help identify users from tweets. Interestingly, Retweet and Like counters will now update in real time, which will let you watch tweets go viral. This feature is absent on the website and Twitter Lite. Twitter has changed its icons to make them more intuitive. For example, the reply icon (an arrow) has been replaced with a speech bubble after users often confused it with delete or go back to a previous page.
Up next, links to other sites and articles will open in Safari’s viewer in the Twitter app. This will make it easier for users to access accounts on websites they are already signed into. Further, Twitter has updated typography to make it more consistent.
Despite the changes, Twitter still feels like Twitter. And more than anyone change, the redesign makes a statement about the platform. Twitter had announced its tagline to “What’s happening?”, a year ago. The question made a big impact on the website, and it made a lot of confused users be sure about what the website is actually about. After the rebranding, Twitter might have thought the time was right for a makeover.
Thanks to the US President Donald Trump, Twitter’s place in the world news cycle appears to be pretty much cemented for a few years at least. Twitter’s existential crisis originates from trolling and abuse, which better icons and a sleek interface cannot solve. The makeover does not fix everything, but it is certainly aimed at a better direction. And it is also clear now that users can expect more changes soon.