TRAI cracks down on pesky telemarketing calls, mandates subscribers’ consent

As per the new regulations, which update those notified in 2010, through a registration process, “the business will be able to assert their identity and build the trust of the clients.”

TRAI says telemarketers need subscribers' consent before making unsolicited calls

In a bid to curb the menace of unsolicited commercial calls, the TRAI on Thursday announced new regulations that mandate registration of businesses/telemarketers for making such calls and subscribers’ consent for receiving the same.

Named the Telecom Commercial Communication Customer Preference Regulations, 2018, the new rules provide for “the subscriber with complete control over their consent and the ability to revoke the consent already granted, at their option,” a statement from the Telecom Regulatory Authority of India (TRAI) said.

“A major abuse of the current regulations will thus be stopped,” it added.

As per the new regulations, which update those notified in 2010, through a registration process, “the business will be able to assert their identity and build the trust of the clients.”

This would diminish “the ability of unknown entities to reach their customers with calls and messages that are fraudulent or otherwise of dubious nature.”

Further, the concept of registered templates for both SMS and voice communication has been introduced to prevent deliberate mixing of promotional messages into the transactional stream, the regulatory body said.

“The new regulation provides for fine-grained control over preferences, including such options as the time window in which to allow specific types of unsolicited communication,” the statement said.

The regulator, through the new rules, also aims to promote adoption of blockchain technology as the registered technology to ensure regulatory compliances while allowing innovation in the market.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express Telegram Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.