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  1. These many Indians prefer video advertisements on mobile, and the reason will startle you

These many Indians prefer video advertisements on mobile, and the reason will startle you

The Founder and CEO of MoMagic Technologies, Arun Gupta said, "We are seeing a continuous increase in migration of video consumption, which also includes video ads by users; majorly in Tier I and II cities."

By: | New Delhi | Published: February 15, 2018 9:43 PM
The Founder and CEO of MoMagic Technologies,  Arun Gupta said, "We are seeing a continuous increase in migration of video consumption, which also includes video ads by users; majorly in Tier I and II cities." (Image: Reuters) The Founder and CEO of MoMagic Technologies, Arun Gupta said, “We are seeing a continuous increase in migration of video consumption, which also includes video ads by users; majorly in Tier I and II cities.” (Image: Reuters)

If you think that, watching an advertisement on Youtube is irritating, then soon you may be in minority. According to a new survey, there is as many as 40 per cent of mobile users who would prefer to watch a mobile video advertisement. As per the survey conducted by MoMagic Technologies, a mobile advertisement technology and data analytics company, it was highlighted that mobile ads were seen while playing mobile games and while on YouTube. This trend can be seen thanks to the continuing falling of 4G data prices in the Indian market.

In the survey, as many as 28 per cent would willingly watch an advertisement on mobile phones to win credits in games. And almost, 25.5 per cent users willing to view mobile ads during shopping online. The Founder and CEO of MoMagic Technologies, Arun Gupta said, “We are seeing a continuous increase in migration of video consumption, which also includes video ads by users; majorly in Tier I and II cities. This trend is seen mainly due to the affordable 4G internet data plans in a highly competitive mobile operators market.”

As per the survey, around 37 per cent of the mobile phone users check their mobile phones more than six times in one hour. The survey states that this addiction is due to the interrelated activities such as social media and videos, and so on. With such high amount of time given to mobile, the rapid consumption of mobile ads has increased by 56 per cent of the people who see such video ads a minimum of two to three times every day.

The survey also said that this is leading to more than 60 per cent digital ad spend which is generated from the mobile platform. Back in 2017, ad spends on the mobile shot up at a rapid pace of over 80 per cent in India. In comparison to video ads, the survey stated that Image-based text ads were at 24 per cent, meanwhile text messages ads were at 11 per cent.

The survey said that such difference in the type of ads consumed is due to a better storytelling, which leads to a better lead conversion rate for advertisers. The survey was conducted on more than 35,000 people from various Tier -I, II and III cities and were aged between 18-40, across India.

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