Taking cloud communication to the next plane

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Published: March 21, 2016 12:20:19 AM

Ozonetel has built a software-as-a-service (SaaS) platform, managing to generate healthy returns in less than three years of commercial operations

Ozonetel Systems is upbeat on cloud communication offerings for various multi-channel communication services to meet the needs of enterprises across marketing, sales and support functions. Betting on cloud communications, Hyderabad-based Ozonetel was ranked fifth at the Deloitte Technology Fast50, India last month. This has been the second consecutive year that Ozonetel has made to the Deloitte Technology Fast50 moving from 18th position in 2014 to fifth in 2015.

Ozonetel was incorporated in 2008 with a vision to bring cloud telephony to the small and medium enterprises and enable them with enterprise grade communication solutions that were highly price competitive and scalable, says CSN Murthy, founder & CEO, who has over 25 years of experience in various capacities in technology industries spanning networking, telecom security with exposure to both US and Indian markets.

It took almost two-and-half years for the team to come up with the KooKoo platform, consisting of proprietary hardware and telecom stack which is the core of all Ozonetel offerings. “We are very excited about the growth phase that Ozonetel is experiencing at the moment and we have very ambitious plans to take the company to the global level through our constant innovation and with expansion in foot print across 65 countries,” Murthy adds. Its platform gives a strong edge over competition and gives ease and flexibility to its customers to integrate their other
back-end systems.

“Our cloud-based customer engagement platform helps businesses to engage with their consumers throughout the customer life cycle which is through marketing, sales, support and retention programmes. It helps its customers to run campaigns and has built extensive analytics tools to monitor and track the success of these campaigns,” says Murthy.

Besides, Ozonetel was one of the only Asian company to make it to the Unilever’s Foundry50 list of start-ups from across the world and was featured at the Lions Festival in Cannes in June last year.

Ozonetel is delivering innovative solutions on its platform and helping brands like Hindustan Unilever in their outreach campaigns. The company launched the much coveted mobile marketing campaign (Kan Khajura Tesan (KKT) for HUL which set a world record of calling 7.2 million users in a day. Its present scope of operations is primarily the media dark regions in UP and Bihar, though the plan is to go pan India and South East Asia. KKT operates like FM radio, where people can give a missed call to a given toll free number and listen to personalised radio content with some ads for products from Hindustan Lever that are meant for that market segment. This campaign has given HUL a reach to over 34 million users with real time data analytics on the performance of the campaign.

Ozonetel has also enabled customers like Rural Shores to establish and grow rural BPOs across India and in the process create employment in hinterland. Similarly, Grameen Foundation is using Ozonetel platform to provide mobile alerts to AIDS patients to guide and remind them to take medicines on time.

Ozonetel has launched a speech recognition feature to redefine the whole IVR experience for the end customers. The technology can immensely benefit businesses who are trying to reach the base of the pyramid market segments.

People who cannot read and write, can now verbally respond to the IVR prompts instead of having to feed in digits through the mobile keypad.

Ozonetel has been funded by couple of angel investors based out of Singapore. The company has not taken any VC funding as yet. It has ambitious expansion plans for reaching out to customers in SE Asia, US and UK. The company is planning to raise $8 million to $10 million and is in talks with strategic investors to close the round in the next six months. Having set a target to achieve Rs 50 crore this year from Rs 20 crores last year, Ozonetel hopes to achieve Rs 250 crore in the next two years.

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