Sony, Sony Xperia XZ Pro, Sony Xperia XZ Pro Launch, MWC, MWC 2018, Kaz Hirai, Sony Mobile Business

Sony is here to stay in mobile business, said to launch Xperia XZ Pro flagship at MWC 2018

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New Delhi | Published: January 19, 2018 2:17:30 PM

The Sony Xperia XZ Pro is also alleged to catch up with the trend and pack an 18:9 display with a 5.7-inch size. Another first for the company will be to equip the Xperia XZ Pro with a dual camera setup on the rear side

The Mobile World Congress (MWC) 2018 is slated to officially begin on February 26 but most mobile and tech companies choose to unveil their products ahead to avoid the rush. However, Sony looks confident to grab the attention of the visitors towards the launch of its new smartphone. The Japanese company has sent out media invites to unveil its new technological innovation without naming what it could be. However, according to some reports, Sony is expected to launch Xperia XZ Pro flagship device at MWC 2018. This goes in line with the company’s plans to remain in the smartphone business, as confirmed by CEO Kaz Hirai.

Sony has been reported to have sent invites to media to visit its booth at this year’s edition of Mobile World Congress. While the company has not provided details about what it is going to launch, rumours are that Sony will announce its next flagship smartphone – Xperia XZ Pro – which is said to mark Sony’s entry into mobile OLED displays. The Sony Xperia XZ Pro is also alleged to catch up with the trend and pack an 18:9 display with a 5.7-inch size. Another first for the company will be to equip the Xperia XZ Pro with a dual camera setup on the rear side. It’s noteworthy that Sony Xperia XA2 Ultra already debuted with the dual camera setup on the front side. In addition, the Sony Xperia XZ Pro will house a Qualcomm Snapdragon 845 SoC, as per a MyDrivers report.

As per the report, Sony Xperia XZ Pro will have a dual camera setup comprising of one 18-megapixel and one 12-megapixel shooter. There will be a 13-megapixel front camera on the smartphone. Along with Snapdragon 845 SoC, the device will pack at least 6GB of RAM, 128GB of inbuilt storage. The smartphone will be IP68 certified for dust and water resistance. The report further suggests that Sony is looking to launch more smartphones with rear dual camera setups and 18:9 displays later this year. The price of the Sony Xperia XZ Pro has also been purported to be over 6,000 yuan, which roughly translates to Rs 60,000. Besides, Sony could also launch a successor to Xperia XZ1 at MWC.

Sony CEO Kaz Hirai has said that the company plans to continue manufacturing smartphones, despite facing a tough competition from giants like Samsung and Apple. This announcement has put all the rumours that Sony’s considering to wrap up its mobile business up to rest. In an interview to The Guardian, Hirai said that the company is in mobile business not because it believes the “smartphones are the future” but because it aims to have “some devices connected to a network in order to communicate”. “If we get out of the [communications] space, we won’t have the opportunity to play in the next paradigm shift,” he added.

Hirai emphasised that the sole reason why Sony is still in the mobile business is that it is planning to remain in the communications space, if not in the smartphone business. “It’s not about the smartphones of today; it’s more about looking beyond smartphones – at what are we going to be doing – and to be a player in this space; ideally to be a leader,” he told The Guardian. Kaz Hirai took the leadership as Sony CEO around five and a half years ago, after which he has been able to return immense profits for the Japanese company.

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