The love of selfie snapping is an increasing global trend and the rage has taken over millions, uploading their selfies all over their social media accounts, says Sky Li, OPPO global vice-president, MD of international mobile business and president of OPPO India. “For several years, OPPO has been investing a lot to ensure that we give consumers an unforgettable camera experience.” This Chinese telecom firm is also the official global partner of International Cricket Council (ICC) starting 2016. “Cricket provides an incredible platform not only to connect with current customers but potential consumers as well,” he tells Sudhir Chowdhary in a recent interaction. Excerpts:
How is OPPO performing in India?
So far, we have received an over-whelming feedback from the Indian market in terms of our product quality as well as the after-sales service. We have launched 21 models in the Indian market and most of them have been appreciated for their aesthetic design and innovative technology.
India is a strategic market for us primarily because there is clearly a huge potential to grow in the Indian smartphone market. We are speeding up our sales and service network and targeting 35,000 sales outlets and 180 official service centres this year. On the brand aspect, we expect our brand will become a well-known name for its innovation, quality and service over the coming years.
What is your current India revenue?
We are not a figure-oriented company, and instead, we focus on providing best camera phone products to the Indian customers and listening to their feedback.
Will your association with ICC World T20 help you uplift your brand image in India?
Cricket is the most popular sport in India, worshipped and loved by many young consumers who are also OPPO’s targets. Our association with ICC and WT20 has therefore given us a great platform to reach out to our consumers and together celebrate the love for cricket in India.
We announced a 360-degree “Cheer for India” marketing campaign to bring cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live. For example, we have tied-up with ICC WT20 to choose winners to join the cricket toss session who then get a chance to take selfie with both the captains before the match; every buyer of F1 stands a chance to win ICC WT20 final tickets, etc.
What initiatives is OPPO putting in place to gain customer traction here?
We are always focusing on camera phone, and reach out to cricket fans and Bollywood audience as OPPO is official global partner of International Cricket Council starting 2016 and OPPO has announced Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors.
OPPO’S products have pushed boundaries in terms of technology ever since its inception and has been a pioneer in providing the latest technology to its customers.
Chinese mobile phone brands seem to have taken the Indian market by storm. Please share your views.
The innovative nature of the smartphone industry has been steadily gaining ground in recent years. India is a developing market with significant growth still to be found in the sector. There is a certain section of consumers who are extremely technology savvy and looking for innovative and power-packed devices thus creating a lot of opportunity for Chinese brands. These brands are taken more seriously in the Indian market for the products which is being provided to the Indian consumers.
Customers are the very foundation for OPPO’s passion in the industry as well and we have got an amazing response. Thus, we are constantly developing products based on customer feedback in both hardware and software user experience.
Almost all the brands talk about quality and experience. What, according to you, are the key differentiators to make a mark?
OPPO is devoted to young consumers and we strongly focus on camera phone and aim to bring best camera experience to all users. Our products received great acceptance from the consumers particularly Selfie Expert OPPO F1 with demand pouring in from every corner of the country. Selfie Expert F1 has become the best-selling product for
OPPO India and broke sales record, according to latest GFK data.
Do you think smartphones fitted with high-end cameras will change the dimension of mobile business?
Selfie is no unknown trend! This love of selfie snapping is an increasing global trend and the rage has taken over millions, uploading their selfies all over their social media accounts. Therefore, for several years, OPPO has been investing a lot to ensure that we give consumers an unforgettable camera experience. Through our careful designing of both software and hardware, we are constantly working to ensure that every photo taken with an
OPPO phone is clear, colourful and bright, to give users’ photos that record their lives, and to surprise them with how much a great smartphone camera is capable of.